Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing […]

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing.  Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing […]

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind Parthiban for more such knowledge bombs as they deep-dive into the world of product marketing.  Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to […]

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It’s a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.  Anand introduces the world of partner channels (yes, it’s non-MBA friendly), and then goes into the […]

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way.

Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an […]

This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about […]

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the […]

In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending, and Banking. Suresh […]

Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, and a maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps […]

Dhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generational business family, Dhruvil believes that launching and running a successful business is the best way to create a big impact on society and economy. […]

Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. Since then he has founded a pigeon roofing venture, Burrp – a food tech startup. In this episode he talks about his upbringing, his early ventures, mistakes he has […]

Sales team is closer to the customer’s problems. How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer?  Voice of the customer is really valuable. It’s very hard to get access to it, and even if you get access to it, it’s a […]

Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum. […]

Tune in to listen to his journey from being an engineer to first getting rejected and then getting accepted by Y Combinator and the challenges of running a multinational organization, with offices in the US and in India. 

Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked out for solutions they […]

During his stint as a product manager in 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier. Fast forward a few months, Ashok was getting inbound interests […]

After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software, which he scaled from a team of 15 to 250+ in less than 3 years, helping 1000s of customers in bringing purpose, focus and happiness to […]

Highradius provides the Power of Humans + Machines for the Office of the CFO, and is trusted by 200+ Global 2000 companies. In this episode Sashi Narahari – President & CEO, HighRadius talks on how he set out to build an Autonomous Software for Order to Cash, Treasury & Record to Report Software with no […]

Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. After his stint in advertising, Lux joined Sekar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way.   They went on to create probably the first […]

You finish your exit, you get financial security, you hang up the boots and go on a vacation.  With each company you’re on a treadmill, no – you’re on a conveyor belt, for another 7-10 years.  What if you have already exited two businesses, will you do it again? If you have to do it […]

If you’d like to start a streaming TV channel, how will you go about it? Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build products to help media houses, global OTT players. Amagi Media Labs is a global leader pioneering […]

5 minute or 10 minute grocery deliveries? Let’s hear about the magic that happens behind all types of deliveries – be it a pizza delivery in < 30 minutes or bikes and cars delivered at your home. Delivery service companies have been spending millions of dollars every single year to serve their customers better & […]

HRM is a crowded space with 200+ companies out there and has many one trick pony solutions like Performance management system, Payroll, ATS, Goal management, OKRs, Timesheets, Attendance check-in, check-out etc. Venturing into such a market in itself is challenging, and to add on to it, imagine if you’re building a full stack HRM product. […]

Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it? As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year. Companies won’t see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer […]

SignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 million users (out of which 150K are paying customers) and 35,000 companies spread across 100 countries. Millions of users and downloads is quite usual in game apps and other consumer apps. Listen to SignEasy’s story of millions […]

Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand […]

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]

Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇

💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]

This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers.  They explore the various aspects of designing the perfect pricing plan for your business keeping […]

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.   NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the […]

Kalyan Verma is the CEO and Founder of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase.  […]

Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery.  He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from […]

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way.  Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for […]

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC – Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education […]

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with […]

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve […]

Raghu’s yellow.ai is a story of beginner’s mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven’t heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX […]

Welcome to the second episode of BTS Podcast – Experiments-led Business Building. In this episode we have Laxman Papineni – CEO & Co-founder, Outplay joining as guest. SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako). Here’s what you’ll learn from this episode. Watch it now!

In this episode we have Arun Pattabhiraman – Chief Growth Officer, Freshworks and Noel Wax – President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events – how to drive registrations for a live event amidst the digital fatigue, how to leverage […]

Listen to this podcast with Ankit Oberoi of AdPushup to learn from his playbook of $1 million to $10 million in ARR, and what it takes to create a product, sales, and organizational building blocks for the journey through crises and beyond.

It’s refreshing to track a new breed of India SaaS companies focused on building tools for software developers and programmers globally. While BrowserStack is on track to achieve $100 million ARR soon, there’s Postman, and then, there’s Hasura. This is what makes tracking India SaaS so fulfilling and thrilling for storytellers like me. Unlike the past waves of IT […]

Hindsight isn’t just a luxury, as many believe. For founders, hindsight or the ability to look back at the events and learn from them with blunt honesty, is priceless. Just ask the second-time founders such as Ketan Kapoor, the co-founder of Mettl, who sold his startup to Mercer after a long, slow burn. Mettl is a SaaS platform […]

Abhinav Shashank pitched a 400-pages report as a trainee inside a Fortune 500 company and managed to get $20 million funding for the same, much before he actually became an entrepreneur. After getting his idea approved, Abhinav worked on building the product in Bangalore, scoped out manufacturing in Shanghai apart from spending time in Dallas, U.S., giving […]

Kumar Vembu’s journey with Zoho during its early foundational years and later building his own startup, GoFrugal, offers some deep insight into India SaaS’ building blocks. Kumar’s ability to spot and mentor talent such as Girish Mathrubootham, who is now the founder of Freshworks, India’s most valuable SaaS company, offers lessons in grooming leaders.In this episode of SaaSBOOMi […]

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? via Company of […]

These are not days for unbridled optimism, but this is the perfect time to allow hope to arise in our spirits.”  Donald T Iannone Entrepreneurial optimism can be dangerous and suicidal. Overconfidence and confirmation biases can blind founders from getting a realistic assessment of any situation. But the undying sense of chasing the glimmer can […]

It’s amazing how just this one question can make or break a company. What makes it even more frustrating is that there’s already too much noise and clutter of answers on this question. From founders, investors, to startup mentors, media and so on, almost everyone has their perfect answer to this question. And still, many […]

Over 30 million kids use SplashLearn to play games that help them learn math, practice better.Arpit Jain, Umang Jain, Joy Deep Nath, and Mayank Jain, the co-founders of SplashLearn, were batchmates at IIT Kharagpur. The biggest tipping point for SplashLearn was when it decided to shift from $10 as a lifetime fee for using the app, to $10 as a […]

The first time I heard of Icertis was when it closed its billion dollar valuation funding round last year. I wasn’t alone to discover Icertis back then. Many people in the ecosystem, including some of the top investors had the same question, what does Icertis do and why is it valued at over a billion dollars?In this […]

Great ecosystems are built on building blocks that are diverse and bring different communities and ideologies together. Homogenous building blocks create commoditised environments with absolutely short-lived differentiation and a common race to the bottom. India’s SaaS ecosystem brings enough diversity in terms of business models and products, even ideologies, to keep storytellers like me excited […]

Wingify founders on a decade of bootstrapping, surviving profitably and staying together Pankaj Mishra What makes a company great? What does it take to build companies that outlive “startup valleys of death”? In this episode of SaaSBOOMi podcast, Paras Chopra and Sparsh Gupta share candid lessons on not just survival but building a culture that […]

A lot of spotlight continues to be on India SaaS companies such as Zoho and Freshworks, and rightfully so. But that’s not what’s shaping the future of India’s multi-billion SaaS industry alone. It’s the startups such as Atlan, and its young founders like Prukalpa Sankar who are creating the building blocks of a massive industry, […]

Suresh Sambandam, the CEO and founder of Kissflow, is a quintessential entrepreneur. And that’s not just because he can hustle his way out of any crisis, but more because of the way he applies all his learnings egolessly in moving his startup forward. Suresh talks about “the HP Way” he discovered while working at Hewlett […]

In our maiden episode of the SaaSBOOMi podcast, we bring you a deep conversation with Manav Garg, the founder of Eka. “What we are facing today is unprecedented. The degree of unexpectedness is massive. Now, it’s no more about a business–it’s about human lives, human existence and the human way of life going forward,” Manav […]