The extraordinary journey of a 3-time entrepreneur
13 Oct 2022 • 107 minutes
Co-founder & Product Head, CleverTap
Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. Since then he has founded a pigeon roofing venture, Burrp – a food tech startup.
In this episode he talks about his upbringing, his early ventures, mistakes he has made, and his current startup CleverTap.
CleverTap is a user retention platform that helps companies retain users for life, with 1200 clients like Jio, Times Group, Swiggy, PayTM, and Dream 11. They have an innovative patented database technology called TesseractDB, which helps companies collect and store user data that can later be used for user analytics and customized messaging. CleverTap has recently raised a Series D round of $105 Million led by CPDQ.
Tune in to this episode to gain insights into a self-made entrepreneur’s life, acquisitions, intricacies of ABMs, and First Principles thinking. Anand has a refreshing perspective on entrepreneurship and innovation. His stories of cycling to the ISRO computer lab at the age of 16, writing his first program, and having the confidence to solve any problem will surely shine light onto the entrepreneurial mindset every founder needs to have.
2:16 – What is CleverTap?
3:57 – Which companies use CleverTap?
6:22 – CleverTap’s USPs and why companies prefer using CleverTap over building the feature natively
11:32 – Suresh and Anand find out that they have similar origin stories
14:22 – Anand’s early years in school and college
20:53 – Side hustles in college at 16
24:37 – Learning by doing
26:55 – Early days of customer acquisition
31:23 – Data comes before Analytics
33:33 – Dealing with variations in data types for various clients
38:39 – Learnings of a third time entrepreneur
47:48 – Defining the ideal customer
50:57 – People hate outbound calls. How to crack this problem?