When retail tech startup Mason started out in 2020, several companies were already helping brands build online stores, seeing the success of Shopify as a D2C (direct-to-consumer) alternative to marketplaces. This brought a tsunami of brands online. So the problem Mason wanted to solve was to help brands stand out and grow faster on their […]

Zenoti, a SaaS unicorn in the beauty and wellness space, was called ManageMySpa eight years ago. Why manage only spas? Why not salons, fitness centers, et al? The choice of name was deliberate. Founder and CEO Sudheer Koneru wanted employees to be narrow-focused at the outset, instead of chasing every opportunity in the industry.  Then, […]

We’re back in the Bay Area with our second edition, and this time the 7-day trip will be even more tactical. How is ‘tactical’ even an advertisement you may ask; and the answer is simple. The world is full of stories of glory and get-rich hacks. All good ideas go to die in the battlefield […]

(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]

SaaSBoomi Caravan kicked off this week, starting with a CIO Panel discussion on September 20th with leading SaaS CIOs from the valley. Carter Busse from Workato, Eric Tan from Coupa, Klarissa Marenitch from Hippo Insurance, and Prasad Ramakrishnan from Freshworks offered an insider perspective on their experiences of buying and using SaaS products, plus some […]

When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]

While these immortal lines from Charles Dickens can apply to many things at any age, they seem particularly apt for India SaaS in 2023. We are now at a liminal moment in time – a period of transformative transition. 2021 and the first half of 2022 were the halcyon days for Indian SaaS startups – […]

A few weeks ago, a friend approached me. He was anxious and at a crossroads. A competitor had come in to acquire his company and the conversation seemed serious.  The story of this founder’s friend started three months ago when the competitor called him and asked if he would be open to being acquired. My […]