Scale and StartUp Stories S1 E10

Aditya Rao of Kaapi on making peace with $1000 MRR

09 Sep 2020

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? via Company of One

Pankaj Mishra

Sounds quite a playbook, doesn’t it? Amid all the talks of finding a product-market fit, growth hacking revenues from $0 to $1 million, $10 million and beyond, a rare breed of entrepreneurs are finding a path to inner peace.

Aditya has spent the past decade working across fast-growing startups, being an entrepreneur himself and failing too. He is now applying all the lessons and realisations he has gathered over the years to redefine his life and work.

I was amazed to read his blog “Our Hardcore Year – getting to 1000$ MRR” for its blunt honesty and refreshing insights.

In this podcast, Aditya shares why it makes sense to get off the funding and growth treadmill and find a way to staying sane apart from a sustainable livelihood.

After raising around $5 million, kind of failing later with his startup, Aditya started realising he wasn’t enjoying it much. Entrepreneurship had started feeling like a burden for him.

“I was 4 years into it and really burnt out. I just couldn’t carry on….it kind of started feeling that I was doing it just for the sake of it. Because I was supposed to be an entrepreneur and keep going….I just couldn’t do it.”

Listen to this podcast to learn from Aditya’s playbook of the path to $1000 MRR (Monthly Recurring Revenue), and also, why it makes sense to stay small and stay sane.

About the host

Pankaj Mishra

Founder , FactorDaily

This episode’s guest

Aditya Rao

Founder , Kaapi