During his stint as a product manager in 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier.
Fast forward a few months, Ashok was getting inbound interests for acquisition left, right and center. But he and his team kept their heads down and kept on building.
But one of the inbound interests caught his attention, which eventually got them acquired by Notion.
Tune into this episode to gain insights on how they powered automations at 30,000+ organizations and the A-Z journey of getting acquired by Notion.