Editor’s Picks
AI will eat services
Today, software is a tool to enhance productivity, but with AI models, softwa®e will do the work. What happens when a model can do most of the work of an accountant, lawyer, or doctor? It changes the market for software to the market for “work”.
Shekhar Kirani – On being an AI company, thinking BIG and NOT shying away from pivoting
Shekhar leveraged his many decades of nurturing startups experience and generously shared insights on a broad set of ideas. This blog tries to capture the key messages that resonate with startups.
Navigate Gen AI opportunities in shrinking Enterprise budgets in 2024
It’s 2024, and selling to enterprises has never been more challenging. Our recent Playbook Roundtable unpacks lessons learned and dives into a deeper understanding of what’s evolved in the Enterprise Market.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
Pay it FWD: Chaitanya Chokkareddy, the champion of Hyderabad
Chaitanya is not just about his achievements; he believes in uplifting others. In the past few years, he has transformed himself into a pillar in our community, and his empathy is a cornerstone of his success.
IndAI Demos: Where Innovators Shape India’s AI Future
What happens when a group of passionate AI innovators and builders come together to exchange ideas, challenge the status quo, and push the boundaries of innovation? SaaSBoomi’s IndAI Demos.
Pay it FWD: Dev Khare, our conscience keeper
Dev was clear in his belief that India could create world-class global companies. His unwavering optimism about India has remained a constant since that day.
Unlocking AI-SaaS Success: What Founders Can Gain from SaaSBoomi’s Tech Tracks
What’s on the agenda for the Tech and Product track at the SaaSBoomi Annual ’25? Specific focus on product strategies, solution engineering, and team building, the track offers a blend of case studies, technical deep dives, and leadership insights that can equip founders with the tools needed to scale AI-powered SaaS products effectively.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
Churn, Learn & Capillary
After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path.
Treadmill, InVideo & the Gully Boy
Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit…
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