Every upside in tech has a downside too. We’re seeing this in cybersecurity, where AI is helping detect and thwart attacks. But cybercriminals are also using advancements in AI to launch more sophisticated attacks that are harder to detect and more dangerous. The rise of generative AI in 2023 coincided with a whopping 78% increase […]
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Today, software is a tool to enhance productivity, but with AI models, softwa®e will do the work. What happens when a model can do most of the work of an accountant, lawyer, or doctor? It changes the market for software to the market for “work”.
SGX is on its sixth edition and Sachin has laid most of the groundwork for it. However, Sachin’s involvement has grown larger than SGX within SaaSBoomi. Here’s the story of his metamorphosis.
Shekhar leveraged his many decades of nurturing startups experience and generously shared insights on a broad set of ideas. This blog tries to capture the key messages that resonate with startups.
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path.
Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit…
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