I recently found myself in a room full of SaaS founders discussing the risks that generative AI (GenAI) poses for their companies. I couldn’t help but wonder how, as an industry, we’ve spent so much time talking about how AI is going to replace humans, how GenAI is going to throw people off their jobs […]
Hey everyone, welcome back to MRR. Next month we’re off to the Bay Area for the SaaSBoomi Caravan (Sep 8-15), packed with super-tactical workshops plus our VC Connect, M&A Connect, and Industry Connect programs. What better way to warm up than to browse the latest content on winning in the competitive US market? Plus, we […]
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing […]
It’s that time of the year. No, not just the time for Christmas, winter and holidays! But the time to look back at the year that went by to recognize and honour the exemplary SaaS startups in our community that made 2023 a year to remember. And what a year it has been. The previous […]
For a business, having a strong board of advisors is critical. This rule applies to new founders and seasoned ones. There are a few considerations when identifying your advisory board.
As we celebrate our fifth anniversary on November 24, 2023, it is an opportune moment to reminisce about SaaSBoomi’s journey hitherto and look at the future.
‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.
This article first appeared as a LinkedIn post. A few days ago, I wrote about the need for Indian SaaS companies to get into the mindset of judicious hiring. SaaS startups saw the highest number of job cuts in 2023, which was widely reported. You sometimes hear of a metric called ARR/FTE as a metric to track and maintain efficiency […]
Building communities over the last 19 years, I used to be pretty convinced by one theory. The more you give = The more you receive. Assuming the role of a CEO has taught me that this is a fictitious one. ☝️ Don’t get me wrong! This theory truly creates magic in all interpersonal relationships within […]
I strapped into the seat and tightened the belt. The plane shuddered as it started to push back. It was going to be my first visit to the US, and I was alone. I had put the pieces together for an event at a venue I had never been to before, in a city I […]
SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses. 1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing […]
As I sat down to write this piece, Chandrayaan-3 successfully made a soft landing close to the south pole of the Moon. It is a first for India, a first for the world. Like all impressive undertakings, it did not happen in a single day, or some months. It took 1,000 engineers and scientists. They […]
It’s that time of the year. No, not just the time for Christmas, winter and holidays! But the time to look back at the year that went by to recognize and honour the exemplary SaaS startups in our community that made 2023 a year to remember. And what a year it has been. The previous […]
For a business, having a strong board of advisors is critical. This rule applies to new founders and seasoned ones. There are a few considerations when identifying your advisory board.
As we celebrate our fifth anniversary on November 24, 2023, it is an opportune moment to reminisce about SaaSBoomi’s journey hitherto and look at the future.
‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.
This article first appeared as a LinkedIn post. A few days ago, I wrote about the need for Indian SaaS companies to get into the mindset of judicious hiring. SaaS startups saw the highest number of job cuts in 2023, which was widely reported. You sometimes hear of a metric called ARR/FTE as a metric to track and maintain efficiency […]
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing […]
“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind Parthiban for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to […]
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It’s a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it’s non-MBA friendly), and then goes into the […]
This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about […]
Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the […]
Curated by
Founder & Director, Veris
For Hari Ganapathy, the transition from ‘Thor’ to ‘Morpheus’ was nothing less than a trial by fire. Pickyourtrail found its ‘magic’ as the cofounder stayed with his unwavering conviction to pick the bag, drop the baggage, and continue with the journey!
Who says engineers are wired differently? Meet Sakshi and Ashish Tulsian who have defied norms and emerged triumph with Posist. Delve into their untold story…
He-Man, Spiderman, Batman…none of the superheroes had any currency with Harish Bahl. After a gruelling
entrepreneurial journey – here’s what remained unchanged.
Suhasini and Ankit Dudhwewala always had the option of plucking the lowest-hanging fruit. And there were many in the journey. The spirited duo, though, laboured hard, defied odds, and crafted a feisty story. And yes, they are still profitably bootstrapped!
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.Building communities over the last 19 years, I used to be pretty convinced by one theory. The more you give = The more you receive. Assuming the role of a CEO has taught me that this is a fictitious one. ☝️ Don’t get me wrong! This theory truly creates magic in all interpersonal relationships within […]
