Magic of Inbound Marketing, Founder Branding & SGx!
26 Jan 2023 • 57 minutes
Co-founder & CEO, SuperOps.ai
Founder & ex-CEO, Kayako
ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC – Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.
In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization.
Listen on as this trio share some great insights and banter.
Key Take aways
0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge