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- Indian SaaS Tribe
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Events
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Asia’s Largest SaaS Conference, for Founders, by Founders
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Share and Learn Growth Ideas From the Best SaaS Leaders
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Learn to build product that sell themselves
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Dive Into Product Success With Passionate Founders, Product and Engineering Leaders
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Deep dive sessions with real insights of running a business
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A 10-day trip where SaaS companies will open their playbooks on how to build and scale in the US
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Initiatives
Initiatives
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Annual awards to celebrate exemplary SaaS startups of India
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Personalized Coaching Program For SaaS Startups
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Read the SaaS Landscape Report - "Shaping the SaaS landscape: a US$1 trillion opportunity for India’s startups"
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A curated list of perks to pay-it-forward to the SaaSBOOMi community. Join the SaaSBooMi community to access the perks.
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A book for SaaS founders by SaaS founders
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We are a community of founders and product
builders shaping India’s SaaS industry.
OUR GUESTS
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Ashish Tulsian
Co-founder & CEO , Posist
OUR HOSTS
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Arvind Parthiban
Co-founder & CEO , SuperOps.ai
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Varun Shoor
Founder & ex CEO , Kayako
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
4:04 Marketing org structure and evolution
9:00 Hacking SEO with 200 web pages
13:43 Inflection point in restaurant tech
15:46 The secret to hiring content writers
17:15 Marketing to a diverse customer persona
18:27 Cracking distribution when the persona is fuzzy
19:27 Content marketing – growing ‘Restaurant Times’ to 3.5M views per year
21:08 Benefits of avoiding clickbait-y blog titles
23:04 Evolution targeting SMB to Enterprise
24:39 Best way to go global
26:55 Why didn’t we raise VC capital?
29:03 The unthinkable ABM campaign
41:23 The forgotten aspect in marketing and advertising
43:43 How Posist have perfected event marketing?
56:52 The Playbook for B2B conferences
1:00:34 Rapid fire
Happy watching!
SaaSBOOMi Podcast
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