BTS Marketing S1 E9
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Get the best SaaS insights and latest SaaSBoomi content straight to your inbox
1:04 Posist intro
4:04 Marketing org structure and evolution
9:00 Hacking SEO with 200 web pages
13:43 Inflection point in restaurant tech
15:46 The secret to hiring content writers
17:15 Marketing to a diverse customer persona
18:27 Cracking distribution when the persona is fuzzy
19:27 Content marketing – growing ‘Restaurant Times’ to 3.5M views per year
21:08 Benefits of avoiding clickbait-y blog titles
23:04 Evolution targeting SMB to Enterprise
24:39 Best way to go global
26:55 Why didn’t we raise VC capital?
29:03 The unthinkable ABM campaign
41:23 The forgotten aspect in marketing and advertising
43:43 How Posist have perfected event marketing?
56:52 The Playbook for B2B conferences
1:00:34 Rapid fire
Happy watching!
This month’s roundup of SaaS, AI, and SaaSBoomi insights: the triple play that’s driving the Nvidia surge, Nvidia CEO Jensen Huang’s view of the future of computing, a loss of face for Google, and more.
Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]
As I sat down to write this piece, Chandrayaan-3 successfully made a soft landing close to the south pole of the Moon. It is a first for India, a first for the world. Like all impressive undertakings, it did not happen in a single day, or some months. It took 1,000 engineers and scientists. They […]
Ecosystem Partners
