BTS Marketing S1 E9

Thinking the Unthinkable: Posist’s Marketing Journey

15 Sep 2023

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way. 

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

About the host

Arvind Parthiban

Co-Founder and CEO,

Varun Shoor

Founder, Kayako

This episode’s guest

Ashish Tulsian

CEO at Posist, POSist
Key Takeaways

Key take aways:

1:04 Posist intro

4:04 Marketing org structure and evolution

9:00 Hacking SEO with 200 web pages

13:43 Inflection point in restaurant tech

15:46 The secret to hiring content writers

17:15 Marketing to a diverse customer persona

18:27 Cracking distribution when the persona is fuzzy

19:27 Content marketing – growing ‘Restaurant Times’ to 3.5M views per year

21:08 Benefits of avoiding clickbait-y blog titles

23:04 Evolution targeting SMB to Enterprise

24:39 Best way to go global

26:55 Why didn’t we raise VC capital?

29:03 The unthinkable ABM campaign

41:23 The forgotten aspect in marketing and advertising

43:43 How Posist have perfected event marketing?

56:52 The Playbook for B2B conferences

1:00:34 Rapid fire

Happy watching!