Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Leadership

Pay it FWD: Mohit Bhatnagar, a daredevil and a friend

Mohit wears many hats—he’s an investor, a mentor, and a sounding board. But the one he wears most proudly is the blue hat of India. His intense patriotism and affection for our country bind us together.

Avinash Raghava
Blog AI

AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS

The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade. 

At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”

Sumanth Raghavendra
Blog Chapters – Bengaluru

CoS Playbook: Navigating Alignment and Growth in SaaS Startups

What does it take to thrive as a Chief of Staff (CoS) in today’s fast-paced SaaS industry? Last Friday, December 13th, SaaSBoomi hosted a roundtable in Bangalore that brought together Chief-of-Staff’s from diverse organizations to answer this very question. The session provided an invaluable opportunity for professionals to share experiences, discuss challenges, and explore actionable strategies to elevate the impact of this pivotal role.

Vaishnav Ramesh
Blog Community

Pay it FWD: My support system at SaaSBoomi

My champions, cheerleaders, and advisors. These individuals have been my partners and friends, my guides and mentors. In the fading light of this year, I want to acknowledge those who encouraged me when my knees wobbled and offered their hands when I stumbled.

Avinash Raghava
Blog Initiatives

New world order and advantage India

As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.

Ashwin Ramasamy
Blog Leadership

Pay it FWD: Raghu Is Easing Up

Raghu has been with SaaSBoomi for the better part of three years. He has been consistent and integral to building the online community. During the SaaSBoomi Annual, he transforms into the lead for communication and marketing. The fact that Raghu has held on to this role for all these years is unique. Most volunteers own a function once and then move on to other activities. Founders are a restless bunch. They’re always looking for new ways to challenge themselves. If they feel they’ve mastered a task, they’ll seek new ways to contribute to the community. 

Avinash Raghava
Blog Leadership

Pay it FWD: Vengat Krishnaraj doesn’t ghost

Only a few can match his intensity and focus. And it is these standards that have helped him redefine himself as a founder. One of the reasons Ashwin is adored across our community is how he discovered true value in SGX.

Avinash Raghava
Blog Chapters – Delhi/Jaipur

How to Scale Efficiently: Strategies, Pitfalls, and Success Stories from SaaSBoomi’s Playbook Roundtables

“Scaling smartly” is not just a strategy—it’s essential for navigating the complexities of rapid growth. Recently, I had the privilege of organizing a session at the SaaSBoomi Delhi Playbook, focused on this very theme.

Shreya Agarwal
Blog Leadership

Pay it FWD: The other side of Abhi Ballabh

Only a few can match his intensity and focus. And it is these standards that have helped him redefine himself as a founder. One of the reasons Ashwin is adored across our community is how he discovered true value in SGX.

Avinash Raghava
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