Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.


Blog Growth

This time, it’s different

AI is bringing the next big shift and India is ready. We have laid down the foundation, brick by brick, and we have built something incredible.

Dev Khare
Blog Marketing

Why it is never too early to hire a marketer for your startup

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

Arvind Parthiban
Blog Growth

AI — A hammer looking for a nail?

Reading a recent post on the AI Apocalypse, Rushabh Mehta, shares his thoughts in response.

Rushabh Mehta
Blog Product

AI startups emerge to plug security holes in GenAI apps

Every upside in tech has a downside too. We’re seeing this in cybersecurity, where AI is helping detect and thwart attacks. But cybercriminals are also using advancements in AI to launch more sophisticated attacks that are harder to detect and more dangerous. The rise of generative AI in 2023 coincided with a whopping 78% increase […]

Malavika Velayanikal
Blog Product

The AI apocalypse is coming – Are SaaS companies ready?

There is a storm brewing and it answers to the name ‘AI’. Are SaaS companies in general, and
Indian SaaS companies in particular, ready to face the Al apocalypse?

Sumanth Raghavendra
Blog Leadership

How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy

invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?

Ancy Verghese
Blog Bootstrapped

BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

Millusha Fernandes
Blog Chapters – Kerala

Building Strategy with Wardley Maps for Product Development

At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.

Sradha Suresh
Blog Chapters – Bengaluru

A call to arms – announcing SaaSBoomi’s AI Bootcamp 2024

Building in the Ai space? We’re introducing an AI Bootcamp program for 100 early-stage AI startup founders for peer-learning and bonding.

Matthew John