As You Are


Promoting Unity, Leadership, and a Stronger Ecosystem through diversity, equity, and inclusion. A deliberate effort to create an inclusive SaaS startup ecosystem where all members feel respected, valued, and empowered to grow and thrive.

The need for PULSE

The problem

The tech industry, including the SaaS startup ecosystem, is notoriously poor when it comes to Diversity, Equity and Inclusion. Women, people of color, individuals with disabilities, and people from the *LGBTQIA+ communities continue to be underrepresented, particularly in leadership and technical roles.

PULSE: As you are is a structured program to bring underrepresented founders into the fold, involve them in activities, and help them succeed.

The Future of SaaS

Why is diversity, equity, and inclusivity important for the SaaS community?

The future of SaaS startups is Diverse and Inclusive. In our changing world, organizations embracing diversity and advancing inclusion will be the most successful in building an equitable workplace.

Diversity, equity, and inclusion are three closely linked values held by many organizations that are working to be supportive of different groups of individuals, including people of different races, ethnicities, religions, abilities, genders, and sexual orientations.

Companies that are diverse, equitable, and inclusive are better able to respond to challenges, win top talent, and meet the needs of different customer bases. With DEI in mind, companies are considering how to better support employees. Over the past few years, many organizations have taken strides to build diversity, equity, and inclusion into their policies and hiring practices.

Source: McKinsey Report

The PULSE Manifesto


We want an end to the isolation of minorities within the SaaS startup ecosystem.


We will enable women and other gender minorities to come together and foster an inclusive community that supports growth and development for all.


We are starting the SaaSBoomi PULSE: As you are movement by working with women founders and leaders in SaaS.


We want to ensure that women and other underrepresented minorities have the support and resources they need to succeed.


We want to get them access to learning and development opportunities, including roundtables, mentorship programs, and workshops. These will cater to all stages of their startup journey.


We will strive for increased visibility and representation of women and LGBTQIA+ in SaaS startups. This includes documenting progress through surveys and metrics, creating a database of successful underrepresented founders in the industry, and providing Diversity & Inclusion certification.


We will encourage evangelism and marketing efforts to raise awareness of the contributions of women and underrepresented minorities in SaaS.


We recognize that progress must be made slowly and deliberately, iterating on different ideas rather than rushing towards a few intense efforts.

Here’s how you can help

If you are a SaaS founder (gender/race/other differences no bar), join our community of founders
If you are not a founder, but a woman working in the SaaS industry (or belong to any other underrepresented groups)
If you are a male founder and believe in the importance of a diverse, inclusive, and equitable workplace
If you know any women/LGBTQIA+ founder/leader in SaaS

Annual ’24: Celebrating Women Founders in India SaaS

Meet the team

Amrutha Jalihal

Senior Manager – Community & Initiatives, SaaSBoomi

Ashwini Asokan

CEO & Founder, Vue.ai – Mad Street Den brands

Disha Bhatia

Product Manager, OneCard

Malavika Velayanikal

Senior Director – Volunteer Community & Content Strategy, SaaSBoomi

Millusha Fernandes

Content Manager, SaaSBoomi

Ramita Rajaa

Senior Content Marketing, MoEngage

Sumithra Gopalakrishnan

Senior Product Marketing Manager, Toddle

Swetha Kannan

Employer Branding Lead, Kissflow

Yamini Jain

Co-founder, Gloroots

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