Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
When AI finally fixed healthcare’s money problem
An Indian engineering team just raised $25 million to deploy AI agents across America’s healthcare system. SPRY Health, founded by former Ola CTO Brij Bhuptani and Riyaz Rehman, has built autonomous billing agents that achieve 90% first-submission claim acceptance – outperforming human processors stuck at 70-75% industry standard.
Pay it FWD: Vivek Khandelwal, the quiet community builder
I’ve been bumping into Vivek since 2016 at conferences and social gatherings. Our conversations were trivial and superficial. Until it all changed in 2018, Vivek, ever the gentleman, would smile politely most of the time, but he seemed visibly upset.
From concept to concrete: Why Vertical AI is a real VIBE
It’s easy to get excited about ideas. We’ve all been there, heady with the thrill of a brilliant concept that sounds great on paper. However, there’s a certain satisfaction that comes from transforming those concepts into tangible realities. That’s the true test – the moment an abstract vision takes on a life of its own.
Repositioning products in the age of AI
With all the hype about SaaS businesses being disrupted by AI agents and outcome-driven models, a conversation between product leaders from traditional SaaS companies was bound to get interesting. Vasanth Krishna, former Director of Product at Dropbox, wasted no time diving into his past experiences, highlighting what didn’t work.
5 misfits, a memo and a mission: how Atlan won the category narrative
Penned by Z47 & SaaSBoomi. In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Clarity, Reality & HyperVerge
Can entrepreneurs be yogis? Can founders discover their inner purpose? The answer lies when ‘clarity’ meets ‘reality’ and entrepreneurship gets driven by the twin engines of economics and contribution. Meet the HyperVerge yogis!
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
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