Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
Building India’s Product Nation: Notes from Colombo
A look inside SaaSBoomi’s 7th Volunteer Retreat in Colombo, where unfiltered conversations and genuine connections offered valuable perspective on India’s product-nation trajectory.
Blue Ocean to Red Ocean: MoEngage’s Counterintuitive, Multi-Geo, Enterprise-First Playbook
Penned by Z47 & SaaSBoomi. In this chapter, the MoEngage’s senior leaders, Raviteja Dodda, Narasimha Reddy and Yashwanth Kumar talk about their disciplined growth journey, from India’s mobile-first internet to Southeast Asia’s greenfield market, into an RFP-driven U.S. enterprise motion.
Pay it FWD: How Sharique Hasan left an indelible mark on SaaSBoomi
Our paths first crossed back in 2013 when iSPIRT was just taking shape. A friend and mentor introduced us to Sharique, then a professor at Stanford. At the time, Stanford was partnering with IIIT-Delhi, and Sharique was looking to collect data on Indian startups.
Chai, gratitude, and a bill I didn’t pay ☕
I’m not analytical by nature. I don’t run dashboards to measure what we do. I go by energy. If it feels high, that’s all that matters. Food, after all, is fuel. And sometimes, it restores more than just your energy.
Pay it FWD: Shailendra Singh can see what others miss
Some investors write cheques, while others transform ecosystems. Shailendra Singh belongs firmly in the second category.
Caravan ’25: A Journey of Founders, Friendship, and Fire
Caravan ’25 wasn’t just another event – it was a living, breathing experience built with founders for founders. Every week, our volunteer calls felt like startup stand-ups. Except our product was an experience – one that had to spark learning, touch hearts, and build lifelong connections.
Building A New Muscle: How We Assembled Vertical Velocity
The first edition of Vertical Velocity kicked off with an action-packed US immersion on September 29, and the coming months promise more excitement.
Pay it FWD: Anirudh Gopinath doesn’t stop
I first met Anirudh Gopinath at a social event in Chennai back in 2022. Chennai’s Socials at the time were unique. They were not the most glamorous events, but what they lacked in pizzazz, they made up for in raw, authentic energy.
The joy of small ideas that fly 🚀
I’ve written emails mid-air, aboard flights. But this is the first time I’m writing from the boarding gates of an airport. If this one digresses a little or feels unpolished, bear with me. It’s coming straight from the gut. There’s something about small ideas that take flight. They energise us in ways that go beyond […]
Pay it FWD: Karthik Reddy’s blueprint for building ecosystems
Every single founder I grabbed coffee with would drop the same name: Karthik Reddy of Blume Ventures. Every amazing SaaS or consumer startup seemed to orbit around Blume’s star. I knew at the time, I needed to meet Karthik.
Blue Ocean to Red Ocean: MoEngage’s Counterintuitive, Multi-Geo, Enterprise-First Playbook
Penned by Z47 & SaaSBoomi. In this chapter, the MoEngage’s senior leaders, Raviteja Dodda, Narasimha Reddy and Yashwanth Kumar talk about their disciplined growth journey, from India’s mobile-first internet to Southeast Asia’s greenfield market, into an RFP-driven U.S. enterprise motion.
Pay it FWD: How Sharique Hasan left an indelible mark on SaaSBoomi
Our paths first crossed back in 2013 when iSPIRT was just taking shape. A friend and mentor introduced us to Sharique, then a professor at Stanford. At the time, Stanford was partnering with IIIT-Delhi, and Sharique was looking to collect data on Indian startups.
Pay it FWD: Shailendra Singh can see what others miss
Some investors write cheques, while others transform ecosystems. Shailendra Singh belongs firmly in the second category.
Caravan ’25: A Journey of Founders, Friendship, and Fire
Caravan ’25 wasn’t just another event – it was a living, breathing experience built with founders for founders. Every week, our volunteer calls felt like startup stand-ups. Except our product was an experience – one that had to spark learning, touch hearts, and build lifelong connections.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Curated by
Founder & Director, Veris
Past Forward, Present Perfect & the Almabase Grammar
Kalyan Varma has been changing the grammar of entrepreneurship: slow and not-so-steady to begin with, and steady and yet not-so-heady even during the heady days. Not many would do what Almabase has ended up doing: looking back, moving ahead, and paying it forward!
Luck, Pluck & Arjun’s Dharma
So, you happen to be ‘the right person, at the right time, at the right place’? Lucky, right? But was it only luck? Arjun Pillai reveals the secret sauce that fueled his serendipitous entrepreneurial journey: CAGR.
Pilots, Bootstrapped Engine & Rocket Fuel
Jimit Bagadiya and Tejas Mehta propelled their robust, sustainable, and highly profitable journey with bootstrapped fuel.
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.Chai, gratitude, and a bill I didn’t pay ☕
I’m not analytical by nature. I don’t run dashboards to measure what we do. I go by energy. If it feels high, that’s all that matters. Food, after all, is fuel. And sometimes, it restores more than just your energy.
Ecosystem Partners
