Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
Pay it FWD: Suren misses nothing
“You know what, you should speak to Suren?” she said. I hadn’t yet met Surendran Balchandran (or Suren, as everyone knows him). But when Prukalpa vouches for someone, you don’t question it. Almost the same day, I pinged her asking for an introduction. What followed was one of the most surprising experiences of my life. He was quiet in early meetings—attending, taking notes, nodding along. But then came event day, and it was like watching a submarine surface. Suren was on top of everything, executing flawlessly, spotting failure points, and quietly putting processes in place to avoid them.
Pay it FWD: The unassuming generosity of Shashank Kumar
“I am in,” said Shashank Kumar, co-founder of Razorpay, leaning back on his chair. I hadn’t completed my pitch, but Shashank’s mind was made up. There wasn’t much to say, so I pocketed my iPhone, stood up, thanked him, and left. He had just agreed to sign a not-insignificant cheque for our efforts.
The community playbook: how SuperOps turned 150 MSPs into co-founders
Penned by Z47 & SaaSBoomi. In this edition, Arvind Parthiban, co-founder & CEO of SuperOps, takes us inside their playbook for shaking up a decades-old, slow-moving Managed Service Provider (MSP) category and why building a bold brand and an active community was as critical as the product itself.
SaaSBoomi’s AI Radar : India’s open map to the AI-first startup movement
BoomiAI’s AI Radar is an open directory of 200+ Indian AI-first startups, connecting founders, investors, and partners. More than a list, it’s discovery infrastructure to fuel India’s AI movement.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Clarity, Reality & HyperVerge
Can entrepreneurs be yogis? Can founders discover their inner purpose? The answer lies when ‘clarity’ meets ‘reality’ and entrepreneurship gets driven by the twin engines of economics and contribution. Meet the HyperVerge yogis!
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
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