Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it?
As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year.
Companies won’t see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer of adoption on top of these software products, helping employees to adopt these software.
Whatfix serves 500+ customers worldwide, with 100 of top 1000 companies using Whatfix. They have a team strength of ~600 employees with $140 mn funds raised.
In this episode Suresh deep dives with Khadim into the Land and Expand strategy which is unique to Whatfix. Learn more about how to build a new category, what the trigger at each stage for the company was to move from SMB to Midmarket to Enterprise, how org structure and approaches changes for these segments, how to address churn rate, on metrics , numbers and more numbers.
It’s insightful to listen to how you can get creative on pricing when you have multiple variables – customer segments, number of users, number of applications, frequency of usage, departments and more. It also covers some of the mistakes made in Land & Expand, which other founders can probably learn from.
Hope this will be exciting for you! Start streaming!