Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged.
Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum.
Zomentum’s end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and cost-effectively. From finding Partner customers on Reddit forums in its early days, Zomentum has grown into a company with almost 3500 partners. In 2021, they raised $13 Million in Series A funding.
Shruti speaks to us about Zomentum’s founding philosophy, navigating early product market fit challenges, some very interesting ‘guerrilla research tactics’ like eavesdropping on office conversations, meeting geeky customers on Reddit forums, and requesting Partner customers if they could work from their offices, and how her experience as a VC investment analyst came as a leverage.
Tune in for an entertaining and unusual conversation.