I recently found myself in a room full of SaaS founders discussing the risks that generative AI (GenAI) poses for their companies. I couldn’t help but wonder how, as an industry, we’ve spent so much time talking about how AI is going to replace humans, how GenAI is going to throw people off their jobs […]
After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]
Founder & Director, Veris
When retail tech startup Mason started out in 2020, several companies were already helping brands build online stores, seeing the success of Shopify as a D2C (direct-to-consumer) alternative to marketplaces. This brought a tsunami of brands online. So the problem Mason wanted to solve was to help brands stand out and grow faster on their […]
Zenoti, a SaaS unicorn in the beauty and wellness space, was called ManageMySpa eight years ago. Why manage only spas? Why not salons, fitness centers, et al? The choice of name was deliberate. Founder and CEO Sudheer Koneru wanted employees to be narrow-focused at the outset, instead of chasing every opportunity in the industry. Then, […]
We’re back in the Bay Area with our second edition, and this time the 7-day trip will be even more tactical. How is ‘tactical’ even an advertisement you may ask; and the answer is simple. The world is full of stories of glory and get-rich hacks. All good ideas go to die in the battlefield […]
(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]
SaaSBoomi Caravan kicked off this week, starting with a CIO Panel discussion on September 20th with leading SaaS CIOs from the valley. Carter Busse from Workato, Eric Tan from Coupa, Klarissa Marenitch from Hippo Insurance, and Prasad Ramakrishnan from Freshworks offered an insider perspective on their experiences of buying and using SaaS products, plus some […]
Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum. […]
When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]
You finish your exit, you get financial security, you hang up the boots and go on a vacation. With each company you’re on a treadmill, no – you’re on a conveyor belt, for another 7-10 years. What if you have already exited two businesses, will you do it again? If you have to do it […]
Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it? As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year. Companies won’t see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer […]
It’s that time of the year. No, not just the time for Christmas, winter and holidays! But the time to look back at the year that went by to recognize and honour the exemplary SaaS startups in our community that made 2023 a year to remember. And what a year it has been. The previous […]
For a business, having a strong board of advisors is critical. This rule applies to new founders and seasoned ones. There are a few considerations when identifying your advisory board.
As we celebrate our fifth anniversary on November 24, 2023, it is an opportune moment to reminisce about SaaSBoomi’s journey hitherto and look at the future.
‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.
This article first appeared as a LinkedIn post. A few days ago, I wrote about the need for Indian SaaS companies to get into the mindset of judicious hiring. SaaS startups saw the highest number of job cuts in 2023, which was widely reported. You sometimes hear of a metric called ARR/FTE as a metric to track and maintain efficiency […]
I strapped into the seat and tightened the belt. The plane shuddered as it started to push back. It was going to be my first visit to the US, and I was alone. I had put the pieces together for an event at a venue I had never been to before, in a city I […]
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SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses. 1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]
As I sat down to write this piece, Chandrayaan-3 successfully made a soft landing close to the south pole of the Moon. It is a first for India, a first for the world. Like all impressive undertakings, it did not happen in a single day, or some months. It took 1,000 engineers and scientists. They […]
This is exactly what is magical about Caravan: a bunch of founders and operators going extra miles to help build an ecosystem for all of us to thrive. A labour of love.