Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Community

Pay it FWD: Kalyan Varma’s art of quiet excellence

It’s not often that I stumble across someone who is a natural giver. During these sessions, he would never hold back — that honesty and transparency hooked founders, who would speak about moments from the session for days. At that moment, I saw a genius in Kalyan… He reminds me of the famous Hindi proverb, ‘A tree laden with fruit bends low.’ Despite being a successful founder, Kalyan’s humility and empathy are visible

Avinash Raghava
Blog Initiatives

SaaSBoomi Sangam: Where India’s AI dreams get real

Sometimes the most important conversations happen in the most unexpected ways. Ashwin from Moative and I were talking a few weeks ago about India’s AI moment when we realized something profound: we’re sitting on a $100 billion opportunity that could reshape how the world thinks about enterprise software.

Aastha Sharma & Avinash Raghava
Blog Leadership

Rajan Anandan is always bullish on India

One summer morning in 2011, I was called into my senior’s office. “Rajan wants to meet you,” he said. An industry stalwart had explicitly asked for me, so I had to see him. At that meeting, my relationship with Rajan truly began.

Avinash Raghava
Blog Growth

Inside Vijay Rayapati’s Playbook to win over Bay Area VCs

Penned by Z47 & SaaSBoomi. Most founders chase capital. Vijay Rayapati built credibility first, and let capital follow. This isn’t the usual fundraising story. It’s a playbook built on building credibility, strategic dinners, monthly updates that actually move the needle, and backing from 40+ Fortune 1000 CIOs. Vijay didn’t just win over top-tier U.S. VCs; […]

Pranay Desai
Blog AI

When AI finally pays the bills: Zoca’s $6M bet on the world’s invisible economy

Part of the Advantage India series: How Indian founders are building global AI solutions for underserved markets While Silicon Valley debates the metaphysics of AGI (artificial general intelligence), a Bangalore-founded startup has built something more practical: AI that actually makes money for small businesses worldwide.  Zoca just raised $6 million to deploy AI agents across […]

Sumanth Raghavendra
Blog Community

Pay it FWD: The relentless optimism of Raj Sheth

“There is nothing he believes in more than India and her founders.” Raj Sheth’s journey has been one of relentless optimism, quiet generosity, and unwavering belief in India’s startup community, always giving, always returning, always paying it forward.

Avinash Raghava
Blog Community

A room with clear windows and open hearts

Just two months into my role at SaaSBoomi, I found myself not only saying yes to my first team offsite, but genuinely excited for it. From heartfelt letters to jungle safaris, what unfolded in Kabini was more than bonding; it was belonging. In a team where kindness is culture and remote never feels distant, I knew I had found my place.

Sehar Dabur
Blog Community

What Shekhar Kirani helped us see differently as a team

A few days ago, we had one of those rare pauses – an internal team session with Shekhar Kirani (Partner at Accel) that had us looking at our work through a new lens. And personally, it felt like someone had gently nudged me out of my comfort zone and asked: How am I really showing up in this role?

Millusha Fernandes
Blog Community

Pay it FWD: Prasanna and the art of kintsugi

I heard him before I saw him. That’s the best way I can describe the first time I met Prasanna Krishnamoorthy. This story starts about a dozen years ago, when Prasanna was associated with Microsoft Accelerator. At the time, he was known to the startup community as a founder who had pivoted to nurturing startups […]

Avinash Raghava
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