AMA with Sparsh Gupta: Crafting Success with New SaaS Product Category
Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]
The making of the product-tech backbone of a SaaS start-up
From guarding the mindspace of developers against the harsh realities of a cash-strapped world to giving brilliant jerks a polite go-by, the dos and don’ts for a surging start-up are one too many. At SaaSBoomi Build, builders of great products and developers of sparkling tech had much to say. In the hustle-filled early days of SaaS […]
#SaaSBooMi Enterprise – A Guide to Demystify Hyperscale for Enterprise Software Startups
The second edition of the much-awaited Bootcamp for Indian Enterprise SaaS Startups is back this year scheduled for 30th August in Bangalore. SaaSBoomi Enterprise is here and we couldn’t be more excited. SaaSBoomi Enterprise (earlier known as SaaSe) is a one-day, invite-only bootcamp for promising enterprise software businesses with $1M ARR, who aspire to reach […]
The story of Qafila: From idea to impact
My story with Qafila kicked off with a pretty casual chat. I’m Aastha Sharma, co-founder of Veris & a passionate SaaSBoomi volunteer. I was brainstorming how to dip our toes into the Middle East, a region that was popping up on our radar; thanks to some early interest.
Our SaaS Stack and how we got almost every tool for free
We are a six-people company, and we use more than Forty different SaaS tools. For a new startup in the startup desert landscape, funds are like water — they’re essential commodities which must not be used until you get to the next oasis. Everything you do to conserve your funds increases your chances of getting […]
The Rise of Indian SaaS — Wired for Growth
The building blocks of a good software product and an ecosystem that works, are quite similar; both need different pieces to come together and deliver results, no matter how diverse their backgrounds are. The foundation of India’s SaaS industry has been a combination of software products, platforms, combined with the transcending power of delivering software […]
Building winning teams.
People ask me to predict the future, when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. To hell with more. […]
A SaaS Future with Product as the Epicentre
Three men walk into a bar. The barman tells them, “If you can give me an idea that can drastically improve the odds of new breweries succeeding in India, I’ll give you free beer forever.” The first man said, “Brewing chops is getting better in India, but most breweries are still struggling to land their […]
Freshworks: The deck has to tell a story
The power of storytelling is at the heart of this episode; as Girish emphasizes that a pitch deck should clearly articulate the problem the startup is trying to solve, how the solution will be executed, and why the team is well-equipped to win in the segment the firm operates in.