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What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

Shuvedha Subramaniam
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Your journey into the US market starts here

In the winter of 2016, I decided to take a long flight. I could only check in two bags and one just had to be my cricket kit. With some amusement, I noted that all it took was one suitcase to pack the rest of my earthly possessions. I landed in the US, just the […]

Vinod Muthukrishnan
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Aiming for Coimbatore to be one of the SaaS hubs in the country

My career as an IT consultant began in London in 2000 right at the height of the dot.com bubble, when I was 22 years old and fresh out of university.  For most of us, our first job determines our career trajectory, luckily for me, I ended up in the right place at the right time. […]

Saravana Kumar
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Amazing stories and startups from Bhopal, Indore, and Surat

I’m writing this piece from a beautiful café in Bhopal, amidst lush greenery, butterflies, and chirping sounds of birds. This café is very special as all the stuff here is organic, with the farm right next to it. It’s always a pleasure to receive hospitality in an emerging city. You get to meet interesting people […]

Avinash Raghava
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The 3 mistakes of my startup, with Srikrishnan Ganesan of Rocketlane

This is the first of a series of interviews we are doing for SaaSBoomi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sairam Krishnan
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AMA with Sparsh Gupta: Crafting Success with New SaaS Product Category

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

Shweta Mishra
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Our SaaS Stack and how we got almost every tool for free

We are a six-people company, and we use more than Forty different SaaS tools. For a new startup in the startup desert landscape, funds are like water — they’re essential commodities which must not be used until you get to the next oasis. Everything you do to conserve your funds increases your chances of getting […]

Ankit Pansari
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Winning the new normal: Armando Mann

A few weeks after Covid19 was declared a pandemic, as part of the SaaSBoomi initiative, some of India’s top SaaS entrepreneurs got together to discuss strategies for companies to steer through the crisis. A few weeks further in, at the SaaSBoomii growth summit, we got together to discuss how to thrive in the new world, notwithstanding […]

Jayadevan P K
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What every startup founder needs to learn from Star Trek

A stoic, calm, logical, level-headed character, seldom shaken by emotions… working with a charismatic, headstrong, passionate, emotional character wildly popular among his folk… It doesn’t require genius to guess that I’m describing the iconic duo Spock and Captain Kirk. For the uninitiated, these two are protagonists of Star Trek, one of the most culturally-influential media […]

Arvind Parthiban
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