After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]

Over the last decade, there has been a tremendous change in how people use and buy the software. Starting from the early days of Salesforce to the increasingly growing SaaS ecosystem of 2021, customers have been demanding the consumerization of SaaS products. With an increase in tech-savviness among the general audience, buyers are preferring to […]

Some of us think that Outbound marketing is dead and have given up on it. Many of us still do outbound marketing strategies but are not sure how to make it feel natural and not look like a spammy outreach. Even for me, as an inbound marketer at heart, I believe content is the King. […]

We’re heading into choppy waters. The BVP Nasdaq emerging cloud index, Emcloud, is down 56% in the last year, compared to 30% for Nasdaq overall. The median revenue growth rate for the companies in the index has dipped below 30%. The Accel 2022 Euroscape report paints an equally gloomy outlook. Revenue multiples for public SaaS […]

‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

AI is bringing the next big shift and India is ready. We have laid down the foundation, brick by brick, and we have built something incredible.

There are two key lessons for SaaS founders moving to the US market. One is to treat it as a fresh start. The second is to revalidate their core market and customers. Getting customers and building a brand presence in the US will involve working with investors, executive search partners, and advisory boards.

invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?

Entrepreneurship is a difficult and lonely journey—a truism if ever there was one!  Many of us wear our invisible scars acquired on the battlefield of entrepreneurship as badges of honor. This is such an intrinsic part of startup culture, all over the world and not just in India, that we never stop to question this […]