Mastering the Art of Outbound Marketing: Effective strategies to break through the noise
Some of us think that Outbound marketing is dead and have given up on it. Many of us still do outbound marketing strategies but are not sure how to make it feel natural and not look like a spammy outreach. Even for me, as an inbound marketer at heart, I believe content is the King. […]
Navigate the choppy waters ahead with Rajesh Jain of Netcore
We’re heading into choppy waters. The BVP Nasdaq emerging cloud index, Emcloud, is down 56% in the last year, compared to 30% for Nasdaq overall. The median revenue growth rate for the companies in the index has dipped below 30%. The Accel 2022 Euroscape report paints an equally gloomy outlook. Revenue multiples for public SaaS […]
Code, Cuisine, and a 100% Inbound Strategy
‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.
This time, it’s different
AI is bringing the next big shift and India is ready. We have laid down the foundation, brick by brick, and we have built something incredible.
Moving to the US: Notes before you take off
There are two key lessons for SaaS founders moving to the US market. One is to treat it as a fresh start. The second is to revalidate their core market and customers. Getting customers and building a brand presence in the US will involve working with investors, executive search partners, and advisory boards.
How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy
invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?
The India SaaS Story – A Book for SaaS Founders by SaaS Founders
Entrepreneurship is a difficult and lonely journey—a truism if ever there was one! Many of us wear our invisible scars acquired on the battlefield of entrepreneurship as badges of honor. This is such an intrinsic part of startup culture, all over the world and not just in India, that we never stop to question this […]
BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic
We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.
Building Products that Sell Themselves: Journey of Appointy from Bhopal to Boston
If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things. In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped […]
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