This is the first of a series of interviews we are doing for SaaSBoomi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

We are a six-people company, and we use more than Forty different SaaS tools. For a new startup in the startup desert landscape, funds are like water — they’re essential commodities which must not be used until you get to the next oasis. Everything you do to conserve your funds increases your chances of getting […]

People ask me to predict the future, when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. To hell with more. […]

“We cannot build our own future without helping others to build theirs.”  — Bill Clinton Once maybe in a lifetime comes across a company that has build something that impacts mostly everyone in their industry. Think of say Office365, StackOverflow, Gmail, DropBox which becomes a verb due to its sheer relevance & meaning in our […]

You are just out of your board meeting and ready to chase an ambitious ARR goal for the new year. You plan growth targets for your GTM teams top-down, which get translated into quotas (revenue targets) for sales reps. You hire the planned number of reps and look set. The year starts. Halfway in, things […]

SaaS companies have been investing and reaping the rewards of good branding as they scale and expand.

A few days ago, I wrote about the need for Indian SaaS companies to get into the mindset of judicious hiring. SaaS startups saw the highest number of job cuts in 2023, which was widely reported.  You sometimes hear of a SaaS metric called ARR/FTE as a metric to track and maintain efficiency in a SaaS business. And […]

As Capillary turns 15, I am reminded of a story from my childhood. This story is over 2,000 years old but it resonates with me every day. When the water in the pond began to diminish, the frogs that lived in it had two choices. Stay in familiar waters and wait for the rain, or […]