Sales <> Marketing: Let There Be Conflict
Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]
Navigating US Enterprise Sales
SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses. 1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]
Getting the Quotas Right for Your SaaS Sales Teams
You are just out of your board meeting and ready to chase an ambitious ARR goal for the new year. You plan growth targets for your GTM teams top-down, which get translated into quotas (revenue targets) for sales reps. You hire the planned number of reps and look set. The year starts. Halfway in, things […]