“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.

It’s time to write a new chapter They say that you can learn a lot about a person by observing their behavior in a group setting. Let’s take the example of a group photo snapped at the end of an event. Some people gravitate right to the center — people who are boisterous, gregarious, and […]

As a SaaSBoomi Fellow, and on my own parallel journey of building, I’ve been getting a peek into how founders shoulder massive responsibilities, think and execute in their daily life.

“How should we build a community?” “I like how you have built this community, what should we do to make our community more active?” I have been getting more such questions recently, from founders and others. It is heartening to see this interest in community building, an area that I stumbled into 18 years ago, […]

This is the first of a series of interviews we are doing for SaaSBoomi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

A stoic, calm, logical, level-headed character, seldom shaken by emotions… working with a charismatic, headstrong, passionate, emotional character wildly popular among his folk… It doesn’t require genius to guess that I’m describing the iconic duo Spock and Captain Kirk. For the uninitiated, these two are protagonists of Star Trek, one of the most culturally-influential media […]

People ask me to predict the future, when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. To hell with more. […]