What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran
SETTING THE STAGE It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]
Why it is never too early to hire a marketer for your startup
The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]
How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy
invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?
The India SaaS Story – A Book for SaaS Founders by SaaS Founders
Entrepreneurship is a difficult and lonely journey—a truism if ever there was one! Many of us wear our invisible scars acquired on the battlefield of entrepreneurship as badges of honor. This is such an intrinsic part of startup culture, all over the world and not just in India, that we never stop to question this […]
Struggling with making ‘remote’ work for your startup? Find out what other founders have done to make it work for them
What a time for the Matrix Resurrections movie to have come out! Right in the midst of a global event that has left many of us wondering if we are living in a boring, but nevertheless scary, version of The Matrix-like dystopian simulation. Simulation or not, we are definitely seeing a real-life mass experiment play […]
From investment banking to SaaS: A founder’s journey
“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series!
A call to recommit to our original goal of giving back
When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.
Homecoming — Going back to my roots of building a Community
It’s time to write a new chapter They say that you can learn a lot about a person by observing their behavior in a group setting. Let’s take the example of a group photo snapped at the end of an event. Some people gravitate right to the center — people who are boisterous, gregarious, and […]
Program managing the brilliant minds of SaaS
As a SaaSBoomi Fellow, and on my own parallel journey of building, I’ve been getting a peek into how founders shoulder massive responsibilities, think and execute in their daily life.
Ecosystem Partners
