Magic of Inbound Marketing, Founder Branding & SGx!
ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC – Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education […]
The Magic of Product Marketing & Copywriting
PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with […]
Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio
When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve […]
The anti-thesis of SaaS playbook : Emerging markets | Raghu Ravinutala of Yellow.ai
Raghu’s yellow.ai is a story of beginner’s mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven’t heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX […]
Experiments-led Business Building with Laxman Papineni of Outplay
Welcome to the second episode of BTS Podcast – Experiments-led Business Building. In this episode we have Laxman Papineni – CEO & Co-founder, Outplay joining as guest. SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako). Here’s what you’ll learn from this episode. Watch it now!
The art of event marketing with Arun Pattabhiraman and Noel Wax
In this episode we have Arun Pattabhiraman – Chief Growth Officer, Freshworks and Noel Wax – President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events – how to drive registrations for a live event amidst the digital fatigue, how to leverage […]
Ecosystem Partners
