Building Products that Sell Themselves: Journey of Appointy from Bhopal to Boston

If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things.

In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped Appointy to a level where he envisages it to reach $1 billion MRR in the next couple of years. That too from tier 2 city, Bhopal.

But he would not trade Bhopal for anywhere else in the world because that would be downgrading his quality of life. In this candid chat with Varun, Nemesh talks about his expensive mistakes like not setting up organisational structure correctly or not understanding pricing plans in time, so that other founders don’t make the same mistakes.

But he would not dream of anything except owning up his mistakes saying,

“Being a single founder, I am responsible for everything.”

After his revenue tanked to $0 overnight in 2014, Nemesh managed to on-board his co-founder and there has been no looking back.

Nemesh‘s story is one of grit, perseverance and cockroach-like resilience. If you are a startup operating from a tier 2 or 3 Indian city, there is so much you will identify with and learn. And even if you are not, you would benefit by his sage advice on:

  • Technical debt
  • Secret sauce to $2 million inbound deals
  • Running a SaaS company from tier 2 or 3 city
  • How to achieve inbuilt virality in a PLG product

So, what are you waiting for, dive straight into the session.

About the author

Shweta Mishra

Independent consultant, i Tech creations
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