A startup is a dream for many – most often that dream is to spot a problem, build a product, find a few customers, raise funds, and have a successful life with media coverage… you get the drift. However, if you have been around the startup ecosystem for a while, you’d know that this dream […]

Not just the burgeoning opportunity, Indian SaaS stands apart from other industries in another aspect: a close-knit founders community with successful founders proactively trying to help the upcoming founders by guiding them, sharing their playbooks etc. Samit (Co-founder of SalesPanda) posted in the SaaSBoomi Founders Tribe Whatsapp group on best practices to set-up customer success […]

When the bottom got unhinged during the Global Financial Crisis of 2008 (GFC), a new framework saw the light of day, and the acronym VUCA rapidly gained currency to punctuate business conversations. And now, “we have a VUCA Playbook”, as Girish Mathrubootham, the Founder & CEO of Freshworks says during his tete-a- tete (read Outliers Podcast) with […]

The biggest challenge for a startup founder is hiring because your company is only as good as the people building it. Since the size of the teams at startups is relatively small, any addition to your talent pool can potentially drive growth in the company or simply disrupt it. But that isn’t entirely the challenge […]

Varun Shoor is the Founder of Kayako, a customer service software company based in London, United Kingdom. Varun started in 2001, bootstrapped the company, and exited in 2018. Kayako was acquired by ESW Capital. And this is how it all started. Varun came across a product called wonder desk and decided to make an open-source version. […]