Starting Up

Blog Diversity

TheBetterHalf: Shoba Girish — From dreams to reality

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Sadhana Balaji
Blog Product

Serial entrepreneur Ankur Joshi on building a bootstrapped, sustainable and global SaaS startup

Ankur Joshi had a treasure chest of entrepreneurial experience to dip into when he decided to start up again in 2018. He had run three ventures, notably a QSR chain RushHrs, and a B2B e-commerce marketplace Blaez, and had held a senior role at Tapzo. But when he launched Nuclei, which has gone on to […]

Aghosh Babu
Blog Chapters - Chennai

Story of Kovai.co: Building a billion-dollar bootstrapped startup

We all know the importance of solving customer pain points for product success but doing so in a B2B product is even more crucial. However, the devil lies in the detail.  Anybody can solve high-level problems but it’s those who target the nuances of the problem who succeed. And Saravana Kumar, Founder & CEO, Kovai.co, […]

Shweta Mishra
Blog Product

A brick-by-brick path to a winning product — Founding lessons from Shekhar Kirani

Starting from scratch, the tech exec-turned-VC shares a tactical guide on how to think about founding, product, and funding There are more questions than answers in the run-up to and during the early stages of founding a company. Founders have many ideas they could pursue and several different approaches they take. The only way to […]

Avinash Raghava
Blog Operations

Ideas do not make successful companies, solutions do: Ritesh Arora, Co-founder & CEO, BrowserStack

It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems.  In this session of SaaSBoomi Annual OnAir 2021, […]

Shweta Mishra
Blog Product

Planning for failures in your startup journey

A startup is a dream for many – most often that dream is to spot a problem, build a product, find a few customers, raise funds, and have a successful life with media coverage… you get the drift. However, if you have been around the startup ecosystem for a while, you’d know that this dream […]

Vipul Mishra
Blog Customer Success

Best Practices for Setting Customer Success in your SaaS start-up

Not just the burgeoning opportunity, Indian SaaS stands apart from other industries in another aspect: a close-knit founders community with successful founders proactively trying to help the upcoming founders by guiding them, sharing their playbooks etc. Samit (Co-founder of SalesPanda) posted in the SaaSBoomi Founders Tribe Whatsapp group on best practices to set-up customer success […]

Sri Maneru
Blog Leadership

Hit the Reset Button and Activate Survival Mode

When the bottom got unhinged during the Global Financial Crisis of 2008 (GFC), a new framework saw the light of day, and the acronym VUCA rapidly gained currency to punctuate business conversations. And now, “we have a VUCA Playbook”, as Girish Mathrubootham, the Founder & CEO of Freshworks says during his tete-a- tete (read Outliers Podcast) with […]

Soumitra Dasgupta
Blog Finance

ESOPs 101 : Know your stocks

The biggest challenge for a startup founder is hiring because your company is only as good as the people building it. Since the size of the teams at startups is relatively small, any addition to your talent pool can potentially drive growth in the company or simply disrupt it. But that isn’t entirely the challenge […]

Arvind Parthiban
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