A deeper dive into the importance of PLG in the modern SaaS landscape and how to implement a successful AI-driven PLG Strategy.

Your guide to navigate the the intricacies of product positioning in SaaS with actionable insights to capture market share.

Decluttering the world of marketing with actionable tips for Growth stage founders to create effective marketing strategies.

Key takeaways from a learning session on building an inbound engine, to help startups build more resilient inbound marketing with effective strategies

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]