How to not run out of money and other insights from my founding journey
All businesses are people businesses. With the right team, founders can cruise towards North Stars and tide over cash crunches. At CloudCherry before, and now at Uniphore, I have seen that encouraging teams to play together helps the company stay together. I have always been a big believer in small stories. That is how I […]
A sixteen-week deep learning program: SGx is a pay-it-forward, pro bono initiative by SaaSBoomi
Since early 2020, we’ve been busy strengthening the SaaS ecosystem through a new personalized coaching program called SaaSBoomi SGx. So far, more than 15 young companies have been nurtured and shaped by seasoned entrepreneurs who founded the program. They have played mentors to these eager mentees and shared with them their years of learning, wisdom, […]
Founder Gospel: Waves, Wisdom, Wealth, & the Wolf | Reflections from the SaaSBOOMi SGx Goa Retreat
First things first. I’m Aastha, co-founder of Veris and a proud SGx Summer ‘22 graduate. For everyone reading, SGx is a stellar program for SaaS entrepreneurs. The past four immersive months of SGx founder coaching with SaaSBoomi have been more than just good times. It’s been one of the most stirring, inspiring, and spirited journeys […]
Netcore founder Rajesh Jain’s three keys to unlock the US market
(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]
The art of positioning yourself by taking on your biggest competitor
We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]
Making your product work while you are asleep – The PLG Way
As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it as a GTM […]
SaaSBoomi Growth 2022 Retrospect | Nailing your ICP to Supercharge Growth 🚀
It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]
The much-awaited SaasBoomi GrowthX (SGx) Summer 2022 cohort is launching soon. Are you going to be in it?
It’s been a little less than a month since SaaSBoomi Growth happened, and we couldn’t have asked for more. The response has been phenomenal, and the demand for more hasn’t stopped. We didn’t intend to disappoint. We are announcing the launch of the Summer 2022 Cohort of SGx. A four-month-long intensive program that is built […]
Insights from the “Shaping India’s SaaS Landscape” report by McKinsey & Company
After a long lull due to the pandemic, we at SaaSBoomi hosted an in-person meeting in Bangalore on February 24, 2022. I was just four days old at SaaSBoomi Foundation, and I wondered how many people would get the opportunity to help host such a big event in their very first week of work. The […]
Ecosystem Partners
