The Countdown to SaaSBoomi Annual is on!

As the founder of Veris, a SaaS platform in the enterprise space, I have had the privilege of being a part of SaaSBoomi – a dynamic and rapidly growing community of SaaS entrepreneurs, managed by volunteers from across India, many of whom are founders themselves.

A Gathering of Industry Experts

Each year, the SaaSBoomi Annual Conference brings together top leaders from the Indian SaaS ecosystem for a two-day event filled with learning, collaboration, camaraderie, and growth. This year’s conference promises to be even more impactful, with a lineup of thought-provoking sessions, interactive workshops, and exciting networking opportunities.

The goal of this year’s conference is twofold:

  1. To instill confidence in founders that the Indian SaaS story is as strong as ever, and that building a frugal motion out of India presents a big opportunity, even in the face of challenging macro conditions.
  2. To provide a platform for attendees to learn from experts who have faced tough market conditions, and who can share their experiences and insights on what works (and what doesn’t) in terms of funding, GTM approaches, hiring, and more in the rapidly changing tech landscape. The conference is curated to ensure that attendees are learning the most relevant and up-to-date information to help them succeed.

We are thrilled to be a part of these exciting preparations for this year’s conference and can’t wait to see the impact it will have on the Indian SaaS ecosystem. In the lead-up to this year’s SaaSBoomi Annual, the volunteer teams are working tirelessly to make sure that this event is truly outstanding.

Every aspect of the conference has been carefully planned, from attendee experience to session selection, with the goal of providing real value to SaaS startups and founders. Whether it’s through VC connects, playbooks, or the SaaS Pilot Market (a flea market for new SaaS businesses to showcase their products), this event is a unique opportunity to learn and grow.

Uncover the Full Potential of SaaS

One of the standout features of this year’s conference is the diversity of sessions, curated specifically to address the real challenges that businesses face. Here are just a few of the marquee sessions that you won’t want to miss:

SaaS 2023: State of the Union

Get ready for the latest edition of the much-anticipated McKinsey-SaaSBoomi 2023 report. This report will provide insights and analysis of the current state of the Indian SaaS industry, including trends, opportunities, and challenges. It will offer valuable information for startups, investors, and industry players alike, helping them to better understand the market and make informed decisions. Step into the future of the Indian SaaS industry.

Resetting Expectations: How to prepare for the journey ahead

Join us for this keynote session where we’ll be discussing what has changed in expectations for the next phase through the lens of metrics, covering everything from growing your company from 0 to $1M to 5M, 5M to 25M, and 25M to 100M. You’ll come away equipped with a clear roadmap on how to prepare for the journey ahead, and the confidence to navigate any bumps in the road that come your way.

Sales in recession: Leveling up your SaaS Sales Approach

In today’s challenging business environment, sales teams in the SaaS industry are constantly under pressure to improve and adapt. If you’re struggling to transform your sales motions to better navigate the recessionary environment, you’re not alone. At SaaSBoomi Annual 2023, we’ll be exploring specific ideas and tactics to help you keep up the selling momentum. Join us for this session and learn from people who have cracked the code. Discover what worked for them, and what didn’t, and gain valuable insights to take your sales performance to the next level.

Growth mindset: Think Growth First

This session is focused on developing a growth mindset for SaaS companies in India. It will feature discussions with some of the best minds in the industry. Attendees will surely come away with actionable insights on how to prioritize growth for their company and guarantee sustainable success.

Selling your company: The motivations & mechanics of success

If you’re looking to sell your company, it’s important to know the motivations and mechanics that can make or break the sale. In this session, you’ll learn from investment bankers and experienced founders who have bought and sold businesses in the SaaS industry. They’ll provide insights into what makes a successful sale and share their experiences on how to navigate the process. Whether you’re considering an acquisition in the near future or simply want to better understand the M&A landscape, this session will offer valuable perspectives and tips to help you position your company for a successful sale.

Market expansion strategies: Growing your SaaS Business

If you are keen to learn about various market growth strategies that can be applied to their SaaS businesses in India, this session is for you. From identifying new customer segments to expanding into new geographies, this session will cover a range of approaches to growing your market. The session will also feature case studies and examples of successful market growth strategies, along with practical tips and advice for implementation.

Effective Compliance: Navigating the Indian Tax & Regulatory Landscape

If you are looking for insights on navigating the complex regulatory landscape in India, your search ends here. This session will cover various aspects of company structuring from a taxation and regulatory perspective, highlighting the most critical compliance needs for SaaS companies that plan to grow. The session will also discuss common pitfalls and the impact they can have on a company’s future prospects.

Intentional Org design: Building a strong foundation for growth

Here, you’ll learn about the importance of getting the organization design right for the stage you will be in, in the next 12 months. After all, we ship our org chart, right? You’ll also learn how to create clear roles and responsibilities, build effective teams, and establish a strong company culture. Look out for actionable insights and tools to help you design and build a high-performing organization.

Product Marketing Deep Dive: Leverage your strengths to stand out among competition

Stand out in a sea of sameness! 9 out of 10 SaaS product websites say the same things. Learn how to confidently display authority, differentiate yourself from the competition, and position your product in a way that resonates with customers. This workshop will cover the nuts and bolts of product marketing, from positioning to packaging. Learn from case studies of successful Indian companies that have cracked the code.

Outbound tactics & learnings: Strategies for outreach & conversion

A discussion on targeting the right customers and building effective outbound campaigns to generate leads. You’ll learn how to craft compelling messaging, use various channels and tools to reach prospects and measure the success of your outbound efforts. The session will also cover some of the common pitfalls to avoid when implementing outbound sales strategies.

M&A Clinic: 1:1 with experts

If you’re considering getting acquired in the next year, this closed-door session is an opportunity not to be missed. M&A experts from the best investment banking world, along with experienced founders will provide hands-on guidance and advice on navigating the M&A process, covering everything from planning for an exit and pre-term sheet preparation to the mechanics of a successful deal. This is a unique opportunity for a select group of startups to receive 1:1 time with the M&A experts and practical advice on how to approach M&A. Don’t miss out on the chance to gain valuable insights and knowledge that can help you make the deal happen.

Vertical SaaS: Unique GTM Challenges & Best Practices

Vertical SaaS has its own set of challenges and requires different go-to-market strategies compared to dev-first companies. In this session, we will hear from successful entrepreneurs in this space as they share their insights and strategies that are unique to their industries.

Mastering SEO: From Fundamentals to Advanced Techniques

In this comprehensive learning session, you’ll gain a thorough understanding of the fundamentals of SEO, from lead funnel definition to advanced techniques. You’ll learn about content strategy and how to choose the right topics to write about, as well as how to conduct keyword research and competitor analysis to develop effective backlinks and interlinking. Additionally, you’ll explore the growing role of AI and how it’s shaping the future of digital marketing. Whether you’re a beginner or an experienced marketer, this session will equip you with the knowledge and skills to succeed in the world of SEO.

Product-Led Growth: Driving business growth through your product

Product-Led Growth (PLG) is an emerging go-to-market strategy that is gaining popularity in the SaaS industry. In this session, you’ll explore real-world examples and case studies of how companies have successfully implemented PLG to drive growth and increase revenue.

You’ll gain valuable insights on how to leverage product design, user experience, and data to create a self-serve product experience that converts users into paying customers. Whether you’re new to the concept or looking to refine your PLG strategy, this session will provide you with actionable tips and best practices to help you drive growth for your own business.

Remember, these are just a few examples of the rich, diverse content available at the SaaSBoomi Annual. Our conference features a wide range of sessions designed to provide value to founders and businesses of all sizes and stages. While we’ve done our best to provide you with accurate information, please note that the conference schedule is subject to last-minute changes. We encourage you to check the most up-to-date information on our website and social media channels before the conference.

The SaaSBoomi Spirit

The countdown to the SaaSBoomi Annual is officially on, and as a founder myself, I can attest to the excitement that surrounds this annual event. Via this community, I have had the opportunity to meet so many incredible founders leading global large-scale SaaS businesses.

Despite their success, they are still humble and eager to help others navigate real business challenges. I found the community to be incredibly supportive and helpful, and I have no doubt that attendees of the SaaSBoomi Annual Conference will feel the same.

The volunteer teams are working extremely hard behind the scenes to make sure that you have an outstanding experience, from the visitor registration to the good-bye goodie bags and everything in between. 

The Future is Now

Whether you’re looking to expand your knowledge, gain a fresh perspective, or simply make new connections, you’re sure to leave the SaaSBoomi Annual 2023 feeling inspired and equipped.

Join us on March 17-18 at The Leela Palace, Chennai, for two days of showcasing the latest advancements in SaaS and exploring the future of this exciting industry.

Let’s shape the future of Indian SaaS together. To learn more and register, please visit

About the author

Aastha Sharma

Founder & Director, Veris
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