What B2B SaaS marketing can learn from the B2C world
With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS. After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]
The Countdown to SaaSBoomi Annual is on!
As the founder of Veris, a SaaS platform in the enterprise space, I have had the privilege of being a part of SaaSBoomi – a dynamic and rapidly growing community of SaaS entrepreneurs, managed by volunteers from across India, many of whom are founders themselves. A Gathering of Industry Experts Each year, the SaaSBoomi Annual […]
Founder Gospel: Waves, Wisdom, Wealth, & the Wolf | Reflections from the SaaSBOOMi SGx Goa Retreat
First things first. I’m Aastha, co-founder of Veris and a proud SGx Summer ‘22 graduate. For everyone reading, SGx is a stellar program for SaaS entrepreneurs. The past four immersive months of SGx founder coaching with SaaSBoomi have been more than just good times. It’s been one of the most stirring, inspiring, and spirited journeys […]
Ecosystem Partners
