Aastha Sharma

Sometimes the most important conversations happen in the most unexpected ways. Ashwin from Moative and I were talking a few weeks ago about India’s AI moment when we realized something profound: we’re sitting on a $100 billion opportunity that could reshape how the world thinks about enterprise software.

Nobody tells their children stories about steady, predictable progress. We tell them about moments of disruption. The ITC Grand Chola ballroom in Chennai holds memories of transformation. On that electric night of the SaaSBoomi Awards 2025, something profound stirred among the gathered crowd—a collective recognition of arrival, of a threshold crossed. Founders walked with quiet […]

Recently, I was in Dubai, a city that embodies ambition and innovation. My mission was twofold: meeting with Veris customers and advocating for SaaSBoomi’s initiative, Qafila. This initiative is designed to help Indian founders establish a base in the GCC. The trip was a whirlwind of insights and reflections.

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]