Blog Growth

Resetting the playbook for US market

For SaaS companies targeting the US market, achieving $1 million in ARR is an important indicator of their product’s success. Founder Raviteja Dodda, whose company MoEngage hit that mark 24 months after entering the US, shares insights from his journey. He underscores that reestablishing PMF, learning from early customers, maintaining flexibility, and making strategic hires in the US market are key.

Raviteja Dodda
Blog Product

Can AI take the pain out of dentistry?

Computer vision brings self-driving cars to our mind. But an Indian startup Toothlens is using it to spot tiny cavities in teeth with nothing more than smartphone images to train its AI model.

Sumit Chakraberty
Blog US

How to get your first 10 B2B customers in the US

When you sell software, especially SaaS software, the strategy to reach out to customers varies depending on several factors. But it is also true that the software world is now more competitive than ever. That, coupled with SaaS businesses going global, means that founders need to have a way to stand out, be more active in making the early (and big) sales, bring in advisor expertise, and constantly innovate. Three founders who have tread the path talk about what works, what doesn’t.

Raviteja Dodda, Sahil Aggarwal & Mohit Garg
Blog Product

How product-market fit changes between India and the US

Entrepreneurs find themselves looking at a very different market when they decide to go from India to the US. The path to PMF is poles apart in the two geographies. As are the market, customers, and sales cycles. Three founders who have gone through the motions talk about key strategies that help. The larger India-US startup corridor that exists is an ecosystem founders can turn to and learn from.

Raviteja Dodda, Rohit Choudhary & Mohit Garg
Blog Chapters - Gujarat

Navigating US Enterprise Sales with Dhruvil Sanghvi

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

Suhasini Dudhwewala
Blog Chapters - United States

A labour of love: SaaSBoomi Caravan ‘23

This is exactly what is magical about Caravan: a bunch of founders and operators going extra miles to help build an ecosystem for all of us to thrive. A labour of love.

Malavika Velayanikal
Blog Marketing

 The do’s and don’ts of cross-border GTM

Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s Enterprise GTM social in Menlo Park, in partnership […]

Dev Khare
Blog Sales

Selling in the US: Why Market Discovery Matters

Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or not the product you are trying to […]

Srikrishnan Ganesan
Blog Operations

When should you first think about going global

Indian founders are on global journeys, and that means finding and perfecting product-market fit in different geographies. It is akin to navigating through different roads and cultural structures, physically and metaphorically. But before they begin to think of PMF, a more fundamental question is when to start planning for a new journey. Should it be […]

Rohit Choudhary