Blog Chapters - Gujarat

Navigating US Enterprise Sales with Dhruvil Sanghvi

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

Suhasini Dudhwewala
Blog Chapters - United States

A labour of love: SaaSBoomi Caravan ‘23

This is exactly what is magical about Caravan: a bunch of founders and operators going extra miles to help build an ecosystem for all of us to thrive. A labour of love.

Malavika Velayanikal
Blog Marketing

 The do’s and don’ts of cross-border GTM

This article first appeared as a LinkedIn post. Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s […]

Dev Khare
Blog Sales

Selling in the US: Why Market Discovery Matters

This article was originally published on Limitless. Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or […]

Srikrishnan Ganesan
Blog Operations

When should you first think about going global

This article was originally published on Limitless. Indian founders are on global journeys, and that means finding and perfecting product-market fit in different geographies. It is akin to navigating through different roads and cultural structures, physically and metaphorically. But before they begin to think of PMF, a more fundamental question is when to start planning […]

Rohit Choudhary
Blog Finance

India SaaS hangs tough amidst shocks in global markets

Macroeconomic shocks have roiled the business environment for SaaS over the past couple of years. Uncertainties altered customer demands and priorities, while fears of recession impacted the investment outlook. SaaS companies all over the world got caught up in this pincer movement. Amidst this turbulence, the Indian SaaS ecosystem has proved even more resilient than […]

Malavika Velayanikal
Blog Chapters - United States

Caravan 2023: Your US GTM field trip

We’re back in the Bay Area with our second edition, and this time the 7-day trip will be even more tactical. How is ‘tactical’ even an advertisement you may ask; and the answer is simple. The world is full of stories of glory and get-rich hacks. All good ideas go to die in the battlefield […]

Vinod Muthukrishnan
Blog Growth

Netcore founder Rajesh Jain’s three keys to unlock the US market

(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]

Malavika Velayanikal
Blog Build

Your journey into the US market starts here

In the winter of 2016, I decided to take a long flight. I could only check in two bags and one just had to be my cricket kit. With some amusement, I noted that all it took was one suitcase to pack the rest of my earthly possessions. I landed in the US, just the […]

Vinod Muthukrishnan