Mastering the Art of Outbound Marketing: Effective strategies to break through the noise
Some of us think that Outbound marketing is dead and have given up on it. Many of us still do outbound marketing strategies but are not sure how to make it feel natural and not look like a spammy outreach. Even for me, as an inbound marketer at heart, I believe content is the King. […]
Navigating US Enterprise Sales
SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses. 1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]
Building Strategy with Wardley Maps for Product Development
At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.
The ultimate playbook for hiring after $2m ARR
Disprz raised a bridge round of funding in January this year to go to the next level of scaling its AI-powered learning management and upskilling platform for enterprises. This will bring new challenges in hiring and internationalization. But for CEO and co-founder Subramanian Viswanathan, the inflection point for hiring came between 2019 and 2020, when […]
A 3-step playbook for founders from the SaaSBoomi SaaS report
Black Swan Bingo If Covid and the financial market reset weren’t enough, the run on Silicon Valley Bank (SVB) last week was a sure sign that “Black Swan” events are no longer as unpredictable as one might have imagined a few years back. It almost seems that facing existential threats on a daily basis is […]
How content marketing unlocked international expansion from Guwahati
When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]
What vertical SaaS unicorn CommerceIQ had to unlearn from horizontal SaaS playbook
“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]
Getting to business market fit – the SuperOps.ai story
Hosted by Arvind Parthiban, Co-founder & CEO of SuperOps.ai, the event provided an intimate platform for visionary founders to dive deep into the startup’s remarkable journey and glean strategic insights applicable to their ventures.
How Mason piggybacked on Shopify to scale without breaking the bank
When retail tech startup Mason started out in 2020, several companies were already helping brands build online stores, seeing the success of Shopify as a D2C (direct-to-consumer) alternative to marketplaces. This brought a tsunami of brands online. So the problem Mason wanted to solve was to help brands stand out and grow faster on their […]
Ecosystem Partners
