All businesses are people businesses. With the right team, founders can cruise towards North Stars and tide over cash crunches. At CloudCherry before, and now at Uniphore, I have seen that encouraging teams to play together helps the company stay together. I have always been a big believer in small stories. That is how I […]

SaaSBoomi Caravan kicked off this week, starting with a CIO Panel discussion on September 20th with leading SaaS CIOs from the valley. Carter Busse from Workato, Eric Tan from Coupa, Klarissa Marenitch from Hippo Insurance, and Prasad Ramakrishnan from Freshworks offered an insider perspective on their experiences of buying and using SaaS products, plus some […]

A trillion-dollar manifesto reframing the SaaS opportunity for India As India celebrates 75 years of independence, it offers us an opportune milestone to introspect and reflect on the India SaaS journey so far and to contemplate our future. Over the last decade, the rise of SaaS has been both dramatic as well as transformational. Almost […]

Numbers in their absolute form are just meaningless digits. But, when sliced and diced with context, they can tell stories of growth, slowdown, success, misfires, efficiencies, challenges, and whatnot. Coming from a consulting background, Siva Rajamani is someone who has lived most of his career with numbers. He is currently the Co-founder and CEO of […]

Employee Stock Option Plans or ESOPs as they’re more commonly known, are employee benefit plans which offer employees a stake in the entity. These plans are just options that could be purchased by the employees at a specified price before a deadline. There are defined rules and regulations laid out in the law that employers […]

It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems.  In this session of SaaSBoomi Annual OnAir 2021, […]

A startup is a dream for many – most often that dream is to spot a problem, build a product, find a few customers, raise funds, and have a successful life with media coverage… you get the drift. However, if you have been around the startup ecosystem for a while, you’d know that this dream […]

Would you spend 25% of your first fundraise on one hire?  How about returning your first cheque from your first client just because you know they do not fit your product? And when that cheque is for $100,000?  These are just some of the high-risk but, in hindsight, right bets that Shruti Ghatge placed when […]

This highly interactive session was conducted virtually at SaaSBoomi Growth and covered all the concern areas about how to build a Marketing Stack. I am a volunteer, and I have tried to capture the leading thoughts. In the year 2011, there were 150 Marketing tools available from which a user could buy. Cut to 2019 and we […]