What does it take to thrive as a Chief of Staff (CoS) in today’s fast-paced SaaS industry? Last Friday, December 13th, SaaSBoomi hosted a roundtable in Bangalore that brought together Chief-of-Staff’s from diverse organizations to answer this very question. The session provided an invaluable opportunity for professionals to share experiences, discuss challenges, and explore actionable strategies to elevate the impact of this pivotal role.

Surviving and Thriving While Building the Impossible When it comes to SaaS, cash flow is king. But with unpredictable markets, soaring customer expectations, and high scaling demands, balancing cash flow isn’t easy. Sharat Potharaju (Founder, Uniqode) and Chase Wright (Head of Finance, Uniqode) recently shared their insights on optimizing cash flow in a SaaSBoomi webinar, […]

The article was first published on TechCrunch Software as a service is one of the most important sectors in tech today. While its transformative potential was quite clear before the pandemic, the sudden pivot to distributed workforces caused interest in SaaS products to skyrocket as medium and large enterprises embraced digital and remote sales processes, […]

After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

A few months ago, our team of 13 odd gathered in Bangalore at Vama Retreat. At this offsite, learning wasn’t confined to all things SaaS. It came from a deeper understanding about what fuels us as a team to spearhead towards a common goal.

For a business, having a strong board of advisors is critical. This rule applies to new founders and seasoned ones. There are a few considerations when identifying your advisory board.

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

For SaaS companies targeting the US market, achieving $1 million in ARR is an important indicator of their product’s success. Founder Raviteja Dodda, whose company MoEngage hit that mark 24 months after entering the US, shares insights from his journey. He underscores that reestablishing PMF, learning from early customers, maintaining flexibility, and making strategic hires in the US market are key.