Blog Marketing

Why it is never too early to hire a marketer for your startup

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

Arvind Parthiban
Blog Growth

Resetting the playbook for US market

For SaaS companies targeting the US market, achieving $1 million in ARR is an important indicator of their product’s success. Founder Raviteja Dodda, whose company MoEngage hit that mark 24 months after entering the US, shares insights from his journey. He underscores that reestablishing PMF, learning from early customers, maintaining flexibility, and making strategic hires in the US market are key.

Raviteja Dodda
Blog Operations

How I operate as CEO of SaaSBoomi – My User Manual

One thing we did recently was to nudge everyone to share their respective User Manuals. It’s a great way to build a culture of mutual trust and respect – precisely what you need in a lean high performing team.

Avinash Raghava
Blog Operations

Culture & connection: why offsites are the glue for remote teams to stick (and work) better together 

A few months ago, our team of 13 odd gathered in Bangalore at Vama Retreat. At this offsite, learning wasn’t confined to all things SaaS. It came from a deeper understanding about what fuels us as a team to spearhead towards a common goal.

Millusha Fernandes
Blog Operations

Empowering your business with an advisory board

For a business, having a strong board of advisors is critical. This rule applies to new founders and seasoned ones. There are a few considerations when identifying your advisory board.

Aayush Ghosh Choudhury
Blog Chapters - Gujarat

Navigating US Enterprise Sales with Dhruvil Sanghvi

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

Suhasini Dudhwewala
Blog Product

This is electricity. There was a before and there’s an after.

After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]

Malavika Velayanikal
Blog Operations

Reframing Governance As A Lever for Startup Growth and Value Creation

In the fast-paced ever-changing world of startups, it is tempting to see corporate governance as a “necessary evil” – an overhead which impedes progress – but the truth of the matter is that good governance can be a powerful lever for value creation.

Manav Garg
Blog Management

Starting up again, to make customer success easy!

I still remember the day when we got our 1st customer in my last startup. It was a lovely rainy day in November 2013 and it came with a terrific feeling – it felt absolutely amazing; almost akin to the 1st kiss. And after 2 years of honeymoon – they churned. I felt crushed, hollowed, […]

Manasij Ganguli