In my dozen-plus years as a journalist, there is nothing I enjoyed more than meeting founders. What is so special about them? Aren’t there so many wonderful people out there whose stories are as fascinating or more? Of course! And I have enjoyed meeting many and telling their stories.  But founders hold a special place […]

This is a piece based on SaaSBoomi’s trip to the valley. The learnings here are extracted from seven roundtables, a few walks, countless orders of beer, wine, and coffee, and one-on-one conversations with the most ambitious founders in the world. For part one of this piece, click here. When Sunil Thomas moved to the US to set up CleverTap in […]

When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]

The Greeks knew it. Sports touch our deepest instinct of competitiveness. At the same time, we feel a kinship with our partners and rivals alike. It is a reminder for everyone to strive to be the best versions of themselves. These are also the fundamental building blocks of success in startups.  This was evident in […]

It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]

It’s been a little less than a month since SaaSBoomi Growth happened, and we couldn’t have asked for more. The response has been phenomenal, and the demand for more hasn’t stopped. We didn’t intend to disappoint. We are announcing the launch of the Summer 2022 Cohort of SGx. A four-month-long intensive program that is built […]

What it truly means to be an entrepreneur in a highly complex world As the rules of the world change, so do the rules of entrepreneurship. In his keynote address at SaaSBoomi Growth 2022, Dhiraj Rajaram, Founder and CEO of Mu Sigma, addresses the issue of what it truly means to be an entrepreneur in […]

This is the second season the awards and aims to encourage the best talent in the industry The winners include BrowserStack, Rattle, CleverTap, FarEye, PriceLabs and Hevo Data Indian enterprisetech startups raised more than $3.2 Bn in investments last year. Apart from that, India boasts of 16 unicorns in the enterprisetech space. The Indian Software-as-a-Service […]

When we launched the inaugural SaaSBoomi awards in 2020, the world was just about waking up to the horrors of the pandemic. The intent of instituting a new award during this grim time was rooted in the hope that it would serve as a rallying point for inspiring all other SaaS startups in India.  As […]