We’re building the game plan for you to survive and thrive in 2023
It’s when the fuel dries up that you realize you’ve hired the wrong people or scaled too big in a market that has a ceiling you can’t grow beyond, or that you should not have built a VC-funded company in the first place and could have been bootstrapped. SaaS folks have a lot to reflect […]
A sixteen-week deep learning program: SGx is a pay-it-forward, pro bono initiative by SaaSBoomi
Since early 2020, we’ve been busy strengthening the SaaS ecosystem through a new personalized coaching program called SaaSBoomi SGx. So far, more than 15 young companies have been nurtured and shaped by seasoned entrepreneurs who founded the program. They have played mentors to these eager mentees and shared with them their years of learning, wisdom, […]
Founder Gospel: Waves, Wisdom, Wealth, & the Wolf | Reflections from the SaaSBOOMi SGx Goa Retreat
First things first. I’m Aastha, co-founder of Veris and a proud SGx Summer ‘22 graduate. For everyone reading, SGx is a stellar program for SaaS entrepreneurs. The past four immersive months of SGx founder coaching with SaaSBoomi have been more than just good times. It’s been one of the most stirring, inspiring, and spirited journeys […]
SaaSBoomi Caravan in Silicon Valley
A bounty of learnings emerged over the course of curated roundtables, a cricket match, some hiking, delicious food, and heart-to-heart chats with founders. These are my collected thoughts from the SaaSBoomi Caravan that rolled into the Valley. As my flight touched down in the US on September 14, I was excited. My last trip to […]
My new engagement with founders, as a community builder
In my dozen-plus years as a journalist, there is nothing I enjoyed more than meeting founders. What is so special about them? Aren’t there so many wonderful people out there whose stories are as fascinating or more? Of course! And I have enjoyed meeting many and telling their stories. But founders hold a special place […]
Build local, think global: SaaSBOOMi’s Valley Trip Lessons (2/2)
This is a piece based on SaaSBoomi’s trip to the valley. The learnings here are extracted from seven roundtables, a few walks, countless orders of beer, wine, and coffee, and one-on-one conversations with the most ambitious founders in the world. For part one of this piece, click here. When Sunil Thomas moved to the US to set up CleverTap in […]
Onward to building a strong US-India SaaS corridor: The rise of #IndiaSaaS
When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]
SaaS Sporting League Makes A Winning Start
The Greeks knew it. Sports touch our deepest instinct of competitiveness. At the same time, we feel a kinship with our partners and rivals alike. It is a reminder for everyone to strive to be the best versions of themselves. These are also the fundamental building blocks of success in startups. This was evident in […]
SaaSBoomi Growth 2022 Retrospect | Nailing your ICP to Supercharge Growth 🚀
It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]
Ecosystem Partners
