(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]

We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]

It’s been a little less than a month since SaaSBoomi Growth happened, and we couldn’t have asked for more. The response has been phenomenal, and the demand for more hasn’t stopped. We didn’t intend to disappoint. We are announcing the launch of the Summer 2022 Cohort of SGx. A four-month-long intensive program that is built […]

After a long lull due to the pandemic, we at SaaSBoomi hosted an in-person meeting in Bangalore on February 24, 2022. I was just four days old at SaaSBoomi Foundation, and I wondered how many people would get the opportunity to help host such a big event in their very first week of work. The […]

Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti.  The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]

India could be on the cusp of unlocking a $1 trillion opportunity for SaaS companies, creating nearly half a million new jobs by 2030, according to the “Shaping India’s SaaS Landscape” report released today by SaaSBoomi, Asia’s largest community of SaaS (Software-as-a-Service) founders and product builders. In 2015, a small group of startup founders and […]

SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit — #SaaSBoomi Growth, to be held on 9th May 2020. While all of the previous SaaSBoomi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of […]