Growth

Blog Growth

Steering a product through GenAI disruption

“We will be ready to sacrifice our product if required, because we have to consciously call out that we will be an innovative company.” – Amit Srivastava, CTO and co-founder, Constems-AI.

Sumit Chakraberty
Blog Growth

India SaaS hangs tough amidst shocks in global markets

Macroeconomic shocks have roiled the business environment for SaaS over the past couple of years. Uncertainties altered customer demands and priorities, while fears of recession impacted the investment outlook. SaaS companies all over the world got caught up in this pincer movement. Amidst this turbulence, the Indian SaaS ecosystem has proved even more resilient than […]

Malavika Velayanikal
Blog Marketing

How content marketing unlocked international expansion from Guwahati

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]

Sumit Chakraberty
Blog Product

Understanding the Fundamentals of Product Led Growth

The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]

Aghosh Babu
Blog Initiatives

The story of Qafila: From idea to impact

My story with Qafila kicked off with a pretty casual chat. I’m Aastha Sharma, co-founder of Veris & a passionate SaaSBoomi volunteer. I was brainstorming how to dip our toes into the Middle East, a region that was popping up on our radar; thanks to some early interest.

Aastha Sharma
Blog Growth

The Rise of Indian SaaS — Wired for Growth

The building blocks of a good software product and an ecosystem that works, are quite similar; both need different pieces to come together and deliver results, no matter how diverse their backgrounds are. The foundation of India’s SaaS industry has been a combination of software products, platforms, combined with the transcending power of delivering software […]

Aghosh Babu
Blog Product

A SaaS Future with Product as the Epicentre

Three men walk into a bar. The barman tells them, “If you can give me an idea that can drastically improve the odds of new breweries succeeding in India, I’ll give you free beer forever.” The first man said, “Brewing chops is getting better in India, but most breweries are still struggling to land their […]

Matthew John
Blog Growth

Where minnows get to swim with big fish in GenAI waters

New capabilities and opportunities, disruptions and risks, we bring you insights and experiences from GenAI experts and first movers into SaaS.ai to help you understand what’s changing and reimagine your road ahead.

Sumit Chakraberty
Blog Product

Serial entrepreneur Ankur Joshi on building a bootstrapped, sustainable and global SaaS startup

Ankur Joshi had a treasure chest of entrepreneurial experience to dip into when he decided to start up again in 2018. He had run three ventures, notably a QSR chain RushHrs, and a B2B e-commerce marketplace Blaez, and had held a senior role at Tapzo. But when he launched Nuclei, which has gone on to […]

Aghosh Babu
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