How content marketing unlocked international expansion from Guwahati
When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]
Understanding the Fundamentals of Product Led Growth
The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]
The story of Qafila: From idea to impact
My story with Qafila kicked off with a pretty casual chat. I’m Aastha Sharma, co-founder of Veris & a passionate SaaSBoomi volunteer. I was brainstorming how to dip our toes into the Middle East, a region that was popping up on our radar; thanks to some early interest.
The Rise of Indian SaaS — Wired for Growth
The building blocks of a good software product and an ecosystem that works, are quite similar; both need different pieces to come together and deliver results, no matter how diverse their backgrounds are. The foundation of India’s SaaS industry has been a combination of software products, platforms, combined with the transcending power of delivering software […]
A SaaS Future with Product as the Epicentre
Three men walk into a bar. The barman tells them, “If you can give me an idea that can drastically improve the odds of new breweries succeeding in India, I’ll give you free beer forever.” The first man said, “Brewing chops is getting better in India, but most breweries are still struggling to land their […]
Where minnows get to swim with big fish in GenAI waters
New capabilities and opportunities, disruptions and risks, we bring you insights and experiences from GenAI experts and first movers into SaaS.ai to help you understand what’s changing and reimagine your road ahead.
Serial entrepreneur Ankur Joshi on building a bootstrapped, sustainable and global SaaS startup
Ankur Joshi had a treasure chest of entrepreneurial experience to dip into when he decided to start up again in 2018. He had run three ventures, notably a QSR chain RushHrs, and a B2B e-commerce marketplace Blaez, and had held a senior role at Tapzo. But when he launched Nuclei, which has gone on to […]
SaaSBoomi Turns Five: Charting India’s $1 Trillion SaaS Aspiration by 2030
As we celebrate our fifth anniversary on November 24, 2023, it is an opportune moment to reminisce about SaaSBoomi’s journey hitherto and look at the future.
Story of Kovai.co: Building a billion-dollar bootstrapped startup
We all know the importance of solving customer pain points for product success but doing so in a B2B product is even more crucial. However, the devil lies in the detail. Anybody can solve high-level problems but it’s those who target the nuances of the problem who succeed. And Saravana Kumar, Founder & CEO, Kovai.co, […]
Ecosystem Partners
