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Growth

Blog Bootstrapped

BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

Millusha Fernandes
Blog Product

Building Products that Sell Themselves: Journey of Appointy from Bhopal to Boston

If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things. In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped […]

Shweta Mishra
Blog Chapters - Bengaluru

A call to arms – announcing SaaSBoomi’s AI Bootcamp 2024

Building in the Ai space? We’re introducing an AI Bootcamp program for 100 early-stage AI startup founders for peer-learning and bonding.

Matthew John
Blog Initiatives

A call to recommit to our original goal of giving back

When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.

Arvind Parthiban
Blog Operations

A 3-step playbook for founders from the SaaSBoomi SaaS report

Black Swan Bingo If Covid and the financial market reset weren’t enough, the run on Silicon Valley Bank (SVB) last week was a sure sign that “Black Swan” events are no longer as unpredictable as one might have imagined a few years back. It almost seems that facing existential threats on a daily basis is […]

Malavika Velayanikal
Blog Growth

Steering a product through GenAI disruption

“We will be ready to sacrifice our product if required, because we have to consciously call out that we will be an innovative company.” – Amit Srivastava, CTO and co-founder, Constems-AI.

Sumit Chakraberty
Blog Growth

India SaaS hangs tough amidst shocks in global markets

Macroeconomic shocks have roiled the business environment for SaaS over the past couple of years. Uncertainties altered customer demands and priorities, while fears of recession impacted the investment outlook. SaaS companies all over the world got caught up in this pincer movement. Amidst this turbulence, the Indian SaaS ecosystem has proved even more resilient than […]

Malavika Velayanikal
Blog Marketing

How content marketing unlocked international expansion from Guwahati

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]

Sumit Chakraberty
Blog Product

Understanding the Fundamentals of Product Led Growth

The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]

Aghosh Babu
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