Re-thinking enterprise SaaS marketing
Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]
CommerceIQ’s playbook to launch products in vertical SaaS
When Guru Hariharan left Amazon, where he applied machine learning to build an automated vendor management system, his vision was that the future of ecommerce was going to be algorithmic. As an entrepreneur, he knew the value of AI/ML to other retailers as well as retail brands for whom ecommerce marketplaces accounted for 90% of […]
How we became #1 in Product Hunt after being treated like a bug
We launched Bugasura.io in Product Hunt last month. We became the #1 Product of the day on November 23. This was magical. I have felt ‘wow’ about those who got there and thought we were not there yet. This is a feeling many entrepreneurs have. I kept pitching and pitching Bugasura everywhere and people would […]
Netcore founder Rajesh Jain’s three keys to unlock the US market
(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]
Making your product work while you are asleep – The PLG Way
As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it as a GTM […]
Onward to building a strong US-India SaaS corridor: The rise of #IndiaSaaS
When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]
Ideas do not make successful companies, solutions do: Ritesh Arora, Co-founder & CEO, BrowserStack
It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems. In this session of SaaSBoomi Annual OnAir 2021, […]
Traditional Sales Models don’t work in the US Market, says Jen Abel, Co-founder & Partner, JJellyfish
As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]
People are scared of revolution, not evolution, says Sudheer Koneru, Founder & CEO, Zenoti
Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti. The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]
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