Southeast Asia Expansion Playbook for Founders Looking to Launch a New Geo
Once you have matured in the Indian market and things are running on autopilot, it’s time to look for growth levers in other geographies. But the question is which path should you take – look east to Southeast Asia or west towards the US? This is a question that plagues many founders and so we […]
Understanding the Fundamentals of Product Led Growth
The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]
Consumerization of B2B Design
The fundamental law of economics dictates that the creation of similar products saturates the market. The producers would reduce the price to attract consumers and improve the business. There’s a need to stand out by creating differentiation. However, very few companies focus on design in creating a design as a USP and for a great […]
What vertical SaaS unicorn CommerceIQ had to unlearn from horizontal SaaS playbook
“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]
Getting to business market fit – the SuperOps.ai story
Hosted by Arvind Parthiban, Co-founder & CEO of SuperOps.ai, the event provided an intimate platform for visionary founders to dive deep into the startup’s remarkable journey and glean strategic insights applicable to their ventures.
Story of Kovai.co: Building a billion-dollar bootstrapped startup
We all know the importance of solving customer pain points for product success but doing so in a B2B product is even more crucial. However, the devil lies in the detail. Anybody can solve high-level problems but it’s those who target the nuances of the problem who succeed. And Saravana Kumar, Founder & CEO, Kovai.co, […]
The do’s and don’ts of cross-border GTM
Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy. At Lightspeed India’s Enterprise GTM social in Menlo Park, in partnership […]
Selling in the US: Why Market Discovery Matters
Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or not the product you are trying to […]
How Mason piggybacked on Shopify to scale without breaking the bank
When retail tech startup Mason started out in 2020, several companies were already helping brands build online stores, seeing the success of Shopify as a D2C (direct-to-consumer) alternative to marketplaces. This brought a tsunami of brands online. So the problem Mason wanted to solve was to help brands stand out and grow faster on their […]
Ecosystem Partners
