How to create a hook through effective messaging and website design
Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.
What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran
SETTING THE STAGE It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]
Code, Cuisine, and a 100% Inbound Strategy
‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.
Acceleration, an invisible virtue of entrepreneurship, courtesy SGx
My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]
BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic
We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.
Building Strategy with Wardley Maps for Product Development
At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.
From investment banking to SaaS: A founder’s journey
“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series!
TheBetterHalf: Maansi Sanghi – Balancing work, life, and love
Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.
TheBetterHalf: Shoba Girish — From dreams to reality
Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.
Ecosystem Partners
