My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

When the bottom got unhinged during the Global Financial Crisis of 2008 (GFC), a new framework saw the light of day, and the acronym VUCA rapidly gained currency to punctuate business conversations. And now, “we have a VUCA Playbook”, as Girish Mathrubootham, the Founder & CEO of Freshworks says during his tete-a- tete (read Outliers Podcast) with […]