Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! There was a sense of FOMO when Instagram was filled with my colleagues’ culinary trial runs, but after a couple of mishaps, there was certainly a JOMO (Joy of Missing Out) so I decided to stick to just playing to my strengths.
Talk about a new normal, and the routine that got set, I was also missing interacting with a large set of folks, until Sachin from Ameyo and I interacted to understand what it takes for sales and marketing to be in sync. Well, that’s certainly an oxymoron and every CEO’s unfulfilled dream. It certainly made for a great topic at SaaSBoomi’s Growth edition where over 200 participants attended coming from over 75 startups (from an application of 300 startups that had to be curated for restricted entry). He told me about the panel he was going to moderate, and I was like “Let’s do this!” (virtually though)
I spoke about the Sales and Marketing love in the SMB world, while Almitra from CleverTap articulated it beautifully from an enterprise perspective while Rajesh (Whatfix) and Naven KY (Chargebee) were Sales ops strikers who nailed the importance of Brahma having the last word. Brahma? Yes, I’ll come to that in a few paragraphs from now.
Marketing and Sales Team Structures
“Revenue solves all known problems” — Eric Smith
Complexity in Targets matures as you grow older
Inbound Marketing Sales & Marketing funnel
Ares of conflict between sales and Marketing
Source: Role of Sales Ops by Naven KY