Decluttering the world of marketing with actionable tips for Growth stage founders to create effective marketing strategies.

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]

In the first part of this Founder’s Playbook, we looked at some of the hard choices Zenoti made to win in the US market and eventually become a category leader in enterprise SaaS for the wellness industry. One of the hardest calls was to keep its sales and product people focused on a specific vertical, […]

Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]

We’re heading into choppy waters. The BVP Nasdaq emerging cloud index, Emcloud, is down 56% in the last year, compared to 30% for Nasdaq overall. The median revenue growth rate for the companies in the index has dipped below 30%. The Accel 2022 Euroscape report paints an equally gloomy outlook. Revenue multiples for public SaaS […]

My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]

When you sell software, especially SaaS software, the strategy to reach out to customers varies depending on several factors. But it is also true that the software world is now more competitive than ever. That, coupled with SaaS businesses going global, means that founders need to have a way to stand out, be more active in making the early (and big) sales, bring in advisor expertise, and constantly innovate. Three founders who have tread the path talk about what works, what doesn’t.

There are two key lessons for SaaS founders moving to the US market. One is to treat it as a fresh start. The second is to revalidate their core market and customers. Getting customers and building a brand presence in the US will involve working with investors, executive search partners, and advisory boards.

Once you have matured in the Indian market and things are running on autopilot, it’s time to look for growth levers in other geographies. But the question is which path should you take – look east to Southeast Asia or west towards the US? This is a question that plagues many founders and so we […]