SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit — #SaaSBoomi Growth, to be held on 9th May 2020. While all of the previous SaaSBoomi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of these classifications would work and coming up with the premier edition of #SaaSBoomi Growth.
We got a phenomenal response with 220+ startups applying to be a part of the conference. Curation has done a fantastic job in shortlisting around 50+ startups. We have been able to line up some of the best speakers and onboarded equally strong teams from 50+ companies that are in the range of $200k ARR to $2mn ARR. Staying true to its meaning, we have decided to permit up to *three people per company* to attend the sessions.
Note: Here is the first and foremost important thing to do before diving into the program. Please submit the details of your colleagues attending #SaaSBoomi Growth before 5th May, 6 PM as we will be sending an invite link to join the online conference. Our suggestion is to nominate marketing and sales leads from your startups.
8:45 AM — SaaSBoomi Growth Tracks Open! With attendees joining the session for networking
9:00 AM — 9:15 AM Welcome Note by Mrigank Tripathi — PeopleStrong
9:15 AM — 10 AM State of Union: Marketing in this New World Order
Speakers: Armando Mann (Ex SalesForce)
Session Outcomes:
- What comes first? BD in Early Stage — Sales vs Marketing
- COVID Context — Navigating Sales and Marketing in Covid Times
- Early Stage Sales
10:05 AM — 10:55 AM – Marketing For Category Creators vs Followers
Speakers: Aswin (Syncup), Varun Shoor (Ex Kayako)
Session Outcomes:
- How do you identify whether you are a category creator or a follower
- Getting Validation From All Stakeholders
- How Go-to-Market differs for Category Followers vs Category Creator
- 4. Building The Category Itself — The ecosystem of partners who are fighting against the common enemy
10:55 AM — 11:10 AM Tea Break
11:10 AM — 12:00 PM Demand Gen: Your Safety Net to Catch those Whales and Sharks!
Speakers: Seth Nesbitt (Icertis), Rashmica Rajendran (Mad Street Den)
Session Outcomes
- Prospecting (best ways to identify the relevant prospects, effective ways to reach out to them)
- Account-Based Marketing (what does it mean? What is the best way of setting up ABM from scratch, in particular, understand the effective marketing tools to drive ABM)
- Acquisition channels (How best to identify the acquisition channels that may work for a SaaS firm? How to optimize the mix? What acquisition channels are best strengthened through marketing efforts)
12:05 PM — 12:50 PM Structuring and Growing Your Marketing Team
Speakers: Prukalpa Sankar (Atlan), Vikram Bhaskaran (Chargebee)
Session Outcomes
- The thought process behind how marketing team has been structured Chargebee (the 5 objectives of marketing)
- How we built flexibility into our pipeline strategy (3 Assumptions to model in)
- How we planned and are executing for contingencies in the face of COVID (indicator>trigger>response model & budget allocation framework)
- How we created a structure of rapid execution (strategic corporal, individual ownership & operational rigor)
12:50 PM — 1:45 PM Lunch Break
1:45 PM Second Half Tracks Open — Networking
Parallel Track 1: 2:00 PM — 2:50 PM Building The Early Stage Marketing Stack
Speakers: Niraj Ranjan (Hiver)
Session Outcomes:
What all is included In a marketing stack? How is it different for a sales stack?
How the stack can be different for outbound heavy teams vs inbound heavy teams?
Who runs and owns the marketing stack?
How can you build feedback loops from sales + feedback loops for the product team?
How relevant is product usage data for marketing automation and must be pushed in your marketing stack?
How incremental changes compound — Examples?
How to select your tools while building your stack?
Parallel Track 2: 2:00 PM — 2:50 PM Setting up Your Marketing Stack (More than 500K ARR)
Speakers: Aniruddh Jain (Independent Growth Consultant)
Session Outcomes:
- Learning about building a marketing stack from first principles
- Avoiding common pitfalls while designing a marketing stack
- Ensuring your marketing stack gives you best bang for your budget
- Learning how to identify key jobs that one requires from their marketing stack
- How to make sure your marketing stack evolves with time
3:00 PM — 4:00 PM Five Growth Hacks For Your Marketing Engine To Take Off Without Buying Rocket Fuel
Speakers: Sairam Krishnan( Interview Mocha), Nivas Ravichandran (Freshworks), Shri Mithran( Chargebee), Anshuk Agarwal (AdYogi), Ankit Oberoi (AdPushup).
Session Outcomes:
Growth Hacks on
- Content Marketing
- Virtual Events
- Google Adwords
- Leveraging Covid for Lead Gen
- Audience Retargetting
4:00 PM — 4:15 PM Tea Break
4:15 PM — 5:15 PM Two to Tango — Sales and Marketing Alignment
Moderator: Sachin Bhatia (Ameyo)
Speakers: Rajesh Bhattad (Whatfix), Naven KY (Chargebee), Ramesh Ravishankar (Freshworks), Almitra Karnik (CleverTap)
Session Outcomes:
- Layout team structures [Why it was decided that way / what were the considerations]
- Key KPIs and how they flow to sales
- Key agreements/conflicts at Annual / Quarterly level [SQLs, SALs, Funnel, etc] How have they changed over time [and why?]
- Real examples and sharing some numbers [From planning / Team structure / SLAs]
5:20 PM — 5:50 PM
Light at the End of COVID19
Speakers: Pankaj Bansal — PeopleStrong
5:50 PM
Closing Note by Ashish Tulsian (POSist)
Thanks to the power-packed volunteers for making a musing a reality by being both Session Managers and Organisers for the #SBGrowth.
SaaSBoomi Growth Organizing Team
And that concludes the virtual simulation of a day-long conference and enriching learning experience at the premiere edition of #SaaSBoomi Growth
If you have any doubts or clarifications, please send us an email to hello@saasboomi.com
