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Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Community

A room with clear windows and open hearts

Just two months into my role at SaaSBoomi, I found myself not only saying yes to my first team offsite, but genuinely excited for it. From heartfelt letters to jungle safaris, what unfolded in Kabini was more than bonding; it was belonging. In a team where kindness is culture and remote never feels distant, I knew I had found my place.

Sehar Dabur
Blog Community

What Shekhar Kirani helped us see differently as a team

A few days ago, we had one of those rare pauses – an internal team session with Shekhar Kirani (Partner at Accel) that had us looking at our work through a new lens. And personally, it felt like someone had gently nudged me out of my comfort zone and asked: How am I really showing up in this role?

Millusha Fernandes
Blog Community

Pay it FWD: Prasanna and the art of kintsugi

I heard him before I saw him. That’s the best way I can describe the first time I met Prasanna Krishnamoorthy. This story starts about a dozen years ago, when Prasanna was associated with Microsoft Accelerator. At the time, he was known to the startup community as a founder who had pivoted to nurturing startups […]

Avinash Raghava
Blog Growth

From idea to PMF in the U.S. this founder did it without leaving Chennai.

Penned by Z47 x SaaSBoomi. In January 2020, just as the world stood on the brink of a global pandemic, Vignesh Girishankar made a rare and difficult call. He turned down term sheets from top-tier VCs for his new idea. “We’ll come back when we’ve thought this through.” Vignesh, co-founder and Chief Product Officer at Rocketlane, told investors. It wasn’t his first high-stakes call. 

Pranay Desai
Blog AI

Does India need its own LLM?

Avoiding the Infrastructure Trap: The Wrong Race, and the Smarter Road Ahead for AI in India.

Sumanth Raghavendra
Blog Community

Inside the SaaSBoomi Cafe: How our team cooks up recipes for founder growth

We often use the restaurant analogy to describe how SaaSBoomi functions. It borrows from my childhood memory and a dream to run a small, intimate restaurant in the hills. I will extend that metaphor further to describe each member of our community and the roles they play.

Avinash Raghava
Blog Events

From a blank page to a blockbuster: The making of Annual 2025

As I stood at the back of the packed main hall at ITC Chola, a quiet realisation came over me like a wave. In front of me were about fourteen hundred founders, CXOs, operators, and investors engrossed in deep conversations, swapping notes, exchanging ideas, and sharing laughter. It was vibrant, loud, and full of purpose.  […]

Keerthi Madhu
Blog AI

Kissan.ai: Encoding the future of farming

Across the undulating fields of rural India, where earth meets horizon in a tapestry of crops, a silent revolution is taking root. 

The land – ancient, knowing, patient – welcomes a different kind of seed.

Sumanth Raghavendra
Blog Community

Pay it FWD: Mohit Garg and the tale of two coffee shops

“What is your motivation?” That was one of the first questions Mohit Garg asked me in a brightly lit cafe in Pune. Mohit had a few hours before he had to board a flight that would take him to the US permanently.

Avinash Raghava
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