With all the hype about SaaS businesses being disrupted by AI agents and outcome-driven models, a conversation between product leaders from traditional SaaS companies was bound to get interesting. Vasanth Krishna, former Director of Product at Dropbox, wasted no time diving into his past experiences, highlighting what didn’t work.

Penned by Z47 & SaaSBoomi. In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.

Before I move on, I want to introduce you to Mayank, founder of EPYC and one of the brightest minds I’ve met. Deeply rooted in the open-source and no-code world, Mayank brings a rare mix of hustle, heart, and humility.

We are witnessing the most brutal competitive era in tech history unfold in real time. In the last fifty days, we’ve observed every major platform transform into a digital Pac-Man, systematically consuming every adjacent market they can reach. This is the endgame of AI-powered expansion, and here’s what it means for everyone trying to survive in the maze.

Building something of your own is deeply personal. The Jagah study gently uncovers what founders often find hard to share.

It’s not often that I stumble across someone who is a natural giver. During these sessions, he would never hold back — that honesty and transparency hooked founders, who would speak about moments from the session for days. At that moment, I saw a genius in Kalyan… He reminds me of the famous Hindi proverb, ‘A tree laden with fruit bends low.’ Despite being a successful founder, Kalyan’s humility and empathy are visible

Sometimes the most important conversations happen in the most unexpected ways. Ashwin from Moative and I were talking a few weeks ago about India’s AI moment when we realized something profound: we’re sitting on a $100 billion opportunity that could reshape how the world thinks about enterprise software.

One summer morning in 2011, I was called into my senior’s office. “Rajan wants to meet you,” he said. An industry stalwart had explicitly asked for me, so I had to see him. At that meeting, my relationship with Rajan truly began.

Penned by Z47 & SaaSBoomi. Most founders chase capital. Vijay Rayapati built credibility first, and let capital follow. This isn’t the usual fundraising story. It’s a playbook built on building credibility, strategic dinners, monthly updates that actually move the needle, and backing from 40+ Fortune 1000 CIOs. Vijay didn’t just win over top-tier U.S. VCs; […]