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Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Community

Inside the SaaSBoomi Cafe: How our team cooks up recipes for founder growth

We often use the restaurant analogy to describe how SaaSBoomi functions. It borrows from my childhood memory and a dream to run a small, intimate restaurant in the hills. I will extend that metaphor further to describe each member of our community and the roles they play.

Avinash Raghava
Blog Events

From a blank page to a blockbuster: The making of Annual 2025

As I stood at the back of the packed main hall at ITC Chola, a quiet realisation came over me like a wave. In front of me were about fourteen hundred founders, CXOs, operators, and investors engrossed in deep conversations, swapping notes, exchanging ideas, and sharing laughter. It was vibrant, loud, and full of purpose.  […]

Keerthi Madhu
Blog AI

Kissan.ai: Encoding the future of farming

Across the undulating fields of rural India, where earth meets horizon in a tapestry of crops, a silent revolution is taking root. 

The land – ancient, knowing, patient – welcomes a different kind of seed.

Sumanth Raghavendra
Blog Community

Pay it FWD: Mohit Garg and the tale of two coffee shops

“What is your motivation?” That was one of the first questions Mohit Garg asked me in a brightly lit cafe in Pune. Mohit had a few hours before he had to board a flight that would take him to the US permanently.

Avinash Raghava
Blog Community

Sink or swim—and how we end up stronger for it

Ever been thrown into the deep end with no playbook, no step-by-step guidance, and barely a moment to catch your breath? It’s frustrating. It’s stressful. At times, it feels like you’re drowning. But here’s the thing—somehow, you learn to swim.

Neha Arya
Blog Events

SaasBoomi Annual 2025: Another Drop in the Indian Ocean

I’ve often heard people use the expression “learn from your mistakes.” It’s really valuable, but I am going to offer up a new one: learn from your successes. Often, we celebrate a win but don’t examine the reasons behind it. We ignore the reasons for success, especially the quiet, unseen roles others played in it. […]

Avinash Raghava
Blog Community

Pay it FWD: Madhu, a pillar of support 

My hunch proved accurate when I finally met her in Chennai at our volunteer lunch a few months later. She had instinctively taken up roles where she was helping people at the event. It may have been her first time at that meeting, but she glided effortlessly across the room when talking to people.

Avinash Raghava
Blog Community

Pay it FWD: Sathya’s true evolution

When I first met Sathya, he was a product manager at Chargebee. Krish spoke highly of Sathya. “Sathya is unique,” Krish told me. “He is a deep thinker and will obsess over details.”

Avinash Raghava
Blog Community

From SaaSBoomi to BoomiAI: The next chapter unfolds

We come to you today with big news – news that marks both an end and a beginning. For months, we’ve been asking ourselves: How do we make SaaSBoomi not just resilient, but unstoppable? Not just keeping up in a world buffeted by rapid change but leading from the front? Growing New Branches While Keeping […]

Avinash Raghava
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