Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog AI

When AI finally fixed healthcare’s money problem

An Indian engineering team just raised $25 million to deploy AI agents across America’s healthcare system. SPRY Health, founded by former Ola CTO Brij Bhuptani and Riyaz Rehman, has built autonomous billing agents that achieve 90% first-submission claim acceptance – outperforming human processors stuck at 70-75% industry standard.

Sumanth Raghavendra
Blog Community

Pay it FWD: Vivek Khandelwal, the quiet community builder

I’ve been bumping into Vivek since 2016 at conferences and social gatherings. Our conversations were trivial and superficial. Until it all changed in 2018, Vivek, ever the gentleman, would smile politely most of the time, but he seemed visibly upset. 

Avinash Raghava
Blog Initiatives

From concept to concrete: Why Vertical AI is a real VIBE

It’s easy to get excited about ideas. We’ve all been there, heady with the thrill of a brilliant concept that sounds great on paper. However, there’s a certain satisfaction that comes from transforming those concepts into tangible realities. That’s the true test – the moment an abstract vision takes on a life of its own.

Neha Arya
Blog Chapters – Bengaluru

Repositioning products in the age of AI

With all the hype about SaaS businesses being disrupted by AI agents and outcome-driven models, a conversation between product leaders from traditional SaaS companies was bound to get interesting. Vasanth Krishna, former Director of Product at Dropbox, wasted no time diving into his past experiences, highlighting what didn’t work.

Ginu George
Blog Growth

5 misfits, a memo and a mission: how Atlan won the category narrative

Penned by Z47 & SaaSBoomi. In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.

Pranay Desai
Blog Community

Pay it FWD: Mayank Nagpal, the quiet giver

Before I move on, I want to introduce you to Mayank, founder of EPYC and one of the brightest minds I’ve met. Deeply rooted in the open-source and no-code world, Mayank brings a rare mix of hustle, heart, and humility.

Avinash Raghava
Blog AI

The AI Pac-Man hunger games: when every platform becomes a digital devourer

We are witnessing the most brutal competitive era in tech history unfold in real time. In the last fifty days, we’ve observed every major platform transform into a digital Pac-Man, systematically consuming every adjacent market they can reach. This is the endgame of AI-powered expansion, and here’s what it means for everyone trying to survive in the maze.

Sumanth Raghavendra
Blog Initiatives

Founding isn’t always brave: what we heard from 100+ entrepreneurs

Building something of your own is deeply personal. The Jagah study gently uncovers what founders often find hard to share.

Pavitra Jayaraman
Blog Community

Pay it FWD: Kalyan Varma’s art of quiet excellence

It’s not often that I stumble across someone who is a natural giver. During these sessions, he would never hold back — that honesty and transparency hooked founders, who would speak about moments from the session for days. At that moment, I saw a genius in Kalyan… He reminds me of the famous Hindi proverb, ‘A tree laden with fruit bends low.’ Despite being a successful founder, Kalyan’s humility and empathy are visible

Avinash Raghava
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