Starting Up

Blog Build

What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

Shuvedha Subramaniam
Blog Build

Amazing stories and startups from Bhopal, Indore, and Surat

I’m writing this piece from a beautiful café in Bhopal, amidst lush greenery, butterflies, and chirping sounds of birds. This café is very special as all the stuff here is organic, with the farm right next to it. It’s always a pleasure to receive hospitality in an emerging city. You get to meet interesting people […]

Avinash Raghava
Blog Bootstrapped

BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

Millusha Fernandes
Blog Operations

From investment banking to SaaS: A founder’s journey

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Community

TheBetterHalf: Maansi Sanghi – Balancing work, life, and love

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Sadhana Balaji
Blog Finance

Demystifying the evaluation process

As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positioned to take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilled engineering talent and capital efficiency in product development and […]

Aditya Gurunath Systla & Maneesh Menon
Blog Build

The 3 mistakes of my startup, with Srikrishnan Ganesan of Rocketlane

This is the first of a series of interviews we are doing for SaaSBoomi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sairam Krishnan
Blog Product

The making of the product-tech backbone of a SaaS start-up

From guarding the mindspace of developers against the harsh realities of a cash-strapped world to giving brilliant jerks a polite go-by, the dos and don’ts for a surging start-up are one too many. At SaaSBoomi Build, builders of great products and developers of sparkling tech had much to say. In the hustle-filled early days of SaaS […]

Bharani Vaitheesvaran
Blog Build

What every startup founder needs to learn from Star Trek

A stoic, calm, logical, level-headed character, seldom shaken by emotions… working with a charismatic, headstrong, passionate, emotional character wildly popular among his folk… It doesn’t require genius to guess that I’m describing the iconic duo Spock and Captain Kirk. For the uninitiated, these two are protagonists of Star Trek, one of the most culturally-influential media […]

Arvind Parthiban