The hard choices Zenoti made to win in the US market
Zenoti, a SaaS unicorn in the beauty and wellness space, was called ManageMySpa eight years ago. Why manage only spas? Why not salons, fitness centers, et al? The choice of name was deliberate. Founder and CEO Sudheer Koneru wanted employees to be narrow-focused at the outset, instead of chasing every opportunity in the industry. Then, […]
The secret to a good community
Over the past few years, the world is going through an interesting time. Business models have been challenged, the way we think about growth is changing and that means the way we build our companies has to evolve as well. Recently, we’ve seen a few interesting community-led companies bloom. Hubspot, Figma, and Duolingo are three […]
Re-thinking enterprise SaaS marketing
Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]
CommerceIQ’s playbook to launch products in vertical SaaS
When Guru Hariharan left Amazon, where he applied machine learning to build an automated vendor management system, his vision was that the future of ecommerce was going to be algorithmic. As an entrepreneur, he knew the value of AI/ML to other retailers as well as retail brands for whom ecommerce marketplaces accounted for 90% of […]
Your competitor wants to acquire you. Now what?
A few weeks ago, a friend approached me. He was anxious and at a crossroads. A competitor had come in to acquire his company and the conversation seemed serious. The story of this founder’s friend started three months ago when the competitor called him and asked if he would be open to being acquired. My […]
Have you cracked the SEO code yet
An old friend worked hard for years and launched his SaaS product. It was a high-quality product, so he got the initial few sign-ups. But, the business barely moved after that. It was almost as if his product was invisible. And to an extent, it was. The product description on his website reads like this: […]
A playground where SaaS leaders open up their growth playbooks
The what and the why behind SaaSBoomi Growth 2022 In the last few years, the Indian SaaS ecosystem has come farther and faster than our anticipations in our quest to become a ‘product nation’. In this time, we’ve seen a plethora of world-class product offerings solving complex business problems for customers across the globe. To […]
Ecosystem Partners
