‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

The fundamental law of economics dictates that the creation of similar products saturates the market. The producers would reduce the price to attract consumers and improve the business. There’s a need to stand out by creating differentiation. However, very few companies focus on design in creating a design as a USP and for a great […]

SaaS companies have been investing and reaping the rewards of good branding as they scale and expand.

Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s Enterprise GTM social in Menlo Park, in partnership […]

Numbers in their absolute form are just meaningless digits. But, when sliced and diced with context, they can tell stories of growth, slowdown, success, misfires, efficiencies, challenges, and whatnot. Coming from a consulting background, Siva Rajamani is someone who has lived most of his career with numbers. He is currently the Co-founder and CEO of […]

As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

India’s startup ecosystem has a marketing problem. Here’s how it can be fixed. Over the last decade, Indian entrepreneurs have done a phenomenal job of transforming the way India is seen by the tech world. While our engineering and technical prowess has never been in question, for a long time, we’ve been in the shadow […]

Users nowadays want to be self-educated about products, so that they can explore, understand, purchase and use the self-serve product on their own. However, some products require human assistance at one or more of these stages. POSist is a cloud-based restaurant technology platform that falls in this category. Sakshi Tulsian, together with her co-founder Ashish […]