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Enterprise SaaS

Blog Marketing

Re-thinking enterprise SaaS marketing

Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]

Dhanyal Radha Gopi
Blog Marketing

People are scared of revolution, not evolution, says Sudheer Koneru, Founder & CEO, Zenoti

Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti.  The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]

Shweta Mishra
Blog Growth

AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product

Users nowadays want to be self-educated about products, so that they can explore, understand, purchase and use the self-serve product on their own. However, some products require human assistance at one or more of these stages. POSist is a cloud-based restaurant technology platform that falls in this category. Sakshi Tulsian, together with her co-founder Ashish […]

Shweta Mishra
Blog Operations

Our lessons from the COVID crisis at Capillary

An abridged version of COVID Reflections — a three-part series by Aneesh Reddy, co-founder of Capillary. The Flipside of Turning Cash Positive FY20 (April 2019 — March 2020) has been a monumental year for us. We went from a ~40% EBITDA loss/ Negative cash flows in Q4FY19 to our first ever EBITDA and Cash Positive Quarter in Q4FY20 (JFM). […]

Aghosh Babu
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