A classic chicken and egg problem – What should come first, the big idea or the million-dollar product? Answering all those questions and more at the Playbook Roundtable Session.

Insights from Vignesh’s entrepreneurial journey highlight the importance of market signals, product strategy, and thoughtful decision-making in building successful SaaS products.

If you’re building the future with GenAI, we invite you to be part of IndAI. Together, we’ll learn, grow, and shape the future of AI innovation in India.

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.