At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]

We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]