Early Stage

Blog Bootstrapped

BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

Millusha Fernandes
Blog Chapters - Kerala

Building Strategy with Wardley Maps for Product Development

At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.

Sradha Suresh
Blog Community

TheBetterHalf: Maansi Sanghi – Balancing work, life, and love

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Sadhana Balaji
Blog Marketing

How to create a hook through effective messaging and website design

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

SaaSBoomi Editorial Team
Blog Diversity

TheBetterHalf: Shoba Girish — From dreams to reality

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Sadhana Balaji
Blog Growth

Code, Cuisine, and a 100% Inbound Strategy 

‘In Her Shoes’ is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talked to Sakshi Tulsian about her leadership journey and insights that transcend the conventional entrepreneurial narrative.This is a tale not just of business acumen, but of fortitude and the relentless pursuit of excellence.

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Operations

From investment banking to SaaS: A founder’s journey

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Growth

Acceleration, an invisible virtue of entrepreneurship, courtesy SGx

My personal experience of being a part of the SGx’s 4th cohort while working as a product marketer, a part of the growth team at Hivel.ai Were you ever in a labor room either pushing the baby or encouraging a mother in labor to push? Labor accelerates, contractions accelerate, and then you are in that moment […]

Nischala Agnihotri
Blog Marketing

The art of positioning yourself by taking on your biggest competitor

We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

Arvind Parthiban
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