Penned by Z47 & SaaSBoomi. In this edition, Arvind Parthiban, co-founder & CEO of SuperOps, takes us inside their playbook for shaking up a decades-old, slow-moving Managed Service Provider (MSP) category and why building a bold brand and an active community was as critical as the product itself.

There is a market landscape, your customer needs, and how both evolve. Strategy-building is about laying out these on a map and getting to the details of where things stand and how they move. Learning on Customer retention cheat sheet and challenges with LogiNext & Amagi.

I still remember the day when we got our 1st customer in my last startup. It was a lovely rainy day in November 2013 and it came with a terrific feeling – it felt absolutely amazing; almost akin to the 1st kiss. And after 2 years of honeymoon – they churned. I felt crushed, hollowed, […]

Not just the burgeoning opportunity, Indian SaaS stands apart from other industries in another aspect: a close-knit founders community with successful founders proactively trying to help the upcoming founders by guiding them, sharing their playbooks etc. Samit (Co-founder of SalesPanda) posted in the SaaSBoomi Founders Tribe Whatsapp group on best practices to set-up customer success […]